Pallabi Mandal

Led end-to-end UX/UI design for a new B2B software platform, organizing complex data and defining user roles for 8 apparel supply-chain user types. Delivered the MVP mobile app for key users (Brands, Vendors, Merchandisers) and is designing the web platform dashboards based on mobile workflows.

Performed design audits and usability testing for ETPrime onboarding and subscription screens, contributing to a 7.2% increase in subscriptions. Partnered with product and data teams to map user journeys, run A/B tests, and define success metrics for new features.

Designed digital marketing assets and corporate emails for global brands including Mercedes and Montblanc while strictly following brand rules. Produced high-quality deliverables aligned to client standards for campaign execution.

Designed data dashboards and visual reports for global clients including Fidelity, Bank of America, Unilever, and AT&T. Built client-compliant charts from scratch using brand guidelines and improved clarity of complex business data through close work with data analysts.

Improved digital marketing campaign design, contributing to increased sales and ad clicks. Iterated creative concepts to strengthen performance for marketing deliverables.

Created high volumes of design assets for an e-commerce app across 9 regional Indian languages, improving usability for local users. Designed UI assets to support localization and consistent user experience across markets.

Pursuing a Master of Design (Experience Design) at NIFT Bangalore, expected to graduate in May 2026.

Completed a B.E. in Printing Engineering at Jadavpur University from 2015 to 2019.