Tania Mukherjee

I’m an Assistant Account Manager with nearly 4 years of experience driving enterprise tech PR and policy advocacy for global leaders like SAP. I build narratives that turn complex AI, cloud, and DeepTech themes into executive-ready storytelling that drives visibility and alignment.

In my current role, I’ve led high-impact campaigns for the Karnataka Digital Economy Mission and the Dept of Electronics, IT & BT—securing 748 media coverages in 8 months across top-tier publications and earning high-level accolades for contributions to the state’s digital mandate and policy ecosystem. I execute multi-market PR strategies that strengthen C-level stakeholder engagement and boost industry profile through targeted media work.

Previously at Burson, I increased media coverage by 90% by executing effective communication strategies and strengthening SAP’s share of voice across business and technology media. I also launched and led major campaigns and events (including the SAP Now AI Tour and SAP TechEd), while designing data-backed narratives for senior leadership and key stakeholders.

Earlier, as a PR intern across agencies, I developed strong fundamentals in market analysis, media relations, and cross-channel execution—supporting client launches and crisis communication processes. I’m seeking a Manager role to drive large-scale digital transformation through high-impact media strategies and executive narratives where policy meets investment.