Tamar Sela

Operated eBay virtual stores including market research, product marketing and automation; tested and trained Hebrew/English AI models and provided content and audio consultancy; delivered technical writing, transcription, and personal development coaching in individual and workshop formats.

Guided families in financial distress through monthly budgeting and financial planning, improving household budget management and financial stability.

Migrated legacy systems to Java and developed Java infrastructure for an online health insurance sales portal, improving platform reliability and enabling online sales.

Developed a location-based services system integrated with voice recognition, contributing to product functionality for location-aware features.

Developed multiple projects supporting company-wide adoption of Java, delivering enterprise software components and contributing to platform modernization.

Provided testing and consulting on content and audio AI models, ensuring linguistic and cultural accuracy for Hebrew language tasks and improving model contextual appropriateness.

Completed the Salesforce Admin course covering Lightning, object customization, complex automation (Flows, Approvals), reports, dashboards, and a final property management app project.

Completed Salesforce Admin Course and earned Salesforce Certified Platform Foundations certification in 2025.

Completed an advanced workshop in couples counseling emphasizing coaching methods for relationship work.

Completed Trauma Therapy and Advanced Coaching coursework focusing on therapeutic and coaching techniques.

Completed a Software Conversion for Academics program in 1999.

Earned a Bachelor of Arts in Logistics and Economics from 1995 to 1998.