Tali Ayalon-Metser

Spearheaded the zero-to-one product strategy, roadmap, and successful launch of a digital pension insurance platform in a regulated market. Orchestrated product delivery for complex, high-trust, and highly regulated financial solutions.

Led the end-to-end product lifecycle, strategy, and customer journey for high-scale financial solutions, including embedded payments at POS, savings, loans, and digital wallet top-up processes. Spearheaded the strategy, design, and launch of a first-of-its-kind Israeli digital wallet platform for kids.

Built and managed a high-performing, multi-functional team including Data Analysts, Design Studio, Content Managers, and Marcom Managers. Handled international market optimization and analytics efforts, overseeing budget allocation and data-driven ROI growth.

Led the domain of Digital Transformation by deploying innovative platforms, services, and products, winning the 'Digital Innovation Award'. Formulated and executed comprehensive Go-to-Market strategies, user acquisition, and retention models across European markets.

Managed the company's core digital product platforms and solutions unit, owning marketing, customer service, operations, and eCommerce delivery channels. Formulated the mobile strategy from scratch, including the development, launch, and roadmap execution of 5 native mobile applications.

Conceived, designed, and shipped an end-to-end web application for distant homeowners and their visitors, taking the product from problem definition through to a live, working release. Built independently on the Lovable AI platform, using AI-assisted development to move from concept to shipped product without engineering dependencies.

Grade: Distinction

Completed an Executive MBA with Distinction, focusing on advanced business and leadership skills.

Earned a Bachelor of Arts degree with a double major in Political Science and Economics.

Completed a Board of Directors course, gaining governance and board-level expertise.