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Syed Danish uddinSU
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Syed Danish uddin

@syeddanishuddin

Performance Marketer at Virtual Heroes who cut cost per lead by over 50% with paid media and automation.

Pakistan
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At Virtual Heroes, I managed and optimized Meta Ads and Google Ads campaigns, reducing cost per lead by more than 50%. I also connected paid ads, landing pages, GoHighLevel, and email/SMS follow-up through Zapier automations.

I set up GA4, Google Tag Manager, Meta Pixel, and Conversions API to support cross-channel attribution and event tracking. I also worked on SEO strategy for a new website, including its architecture and on-page structure.

At E-Planet Global, I led Google Ads and Meta Ads campaigns for e-commerce and POS services, improving ROAS. I set up affiliate programs and built CRM workflows to reduce manual handoffs between marketing and sales.

At IT Verticals Inc and Feroze Power, I worked across SEO, PPC, local SEO, tracking, and lead nurturing. My experience includes building HubSpot, GoHighLevel, and Bitrix24 workflows for lead scoring, routing, and follow-up.

Experience

Work history, roles, and key accomplishments

FP

SEM Executive

Feroze Power

Nov 2021 - Jan 2023 (1 year 2 months)

Launched and maintained Google Ads and Bing Ads campaigns tailored for B2B and B2C audiences. Improved campaign performance by optimizing ad copies, targeting, and bidding strategies.

Education

Degrees, certifications, and relevant coursework

University of Karachi logoUK

University of Karachi

Master of Arts, Criminology

Completed a Master of Arts in Criminology from the University of Karachi in 2018.

University of Karachi logoUK

University of Karachi

Bachelor of Arts, Economics

Completed a Bachelor of Arts in Economics from the University of Karachi in 2014.

Google logoGO

Google

Fundamentals of Digital Marketing, Digital Marketing

Completed the Google Digital Unlocked certification in Fundamentals of Digital Marketing.

LL

LinkedIn Learning

Google Ads Essential Training, Digital Marketing

Completed LinkedIn Learning courses on Google Ads Essential Training and Marketing on Facebook.

LL

LinkedIn Learning

Marketing on Facebook, Digital Marketing

Completed LinkedIn Learning course on Marketing on Facebook.

Coursera logoCO

Coursera

Introduction to Google SEO, Search Engine Optimization

Completed the Introduction to Google SEO course on Coursera.

Alison.com logoAL

Alison.com

Diploma in Google Ads, Digital Marketing

Completed a Diploma in Google Ads from Alison.com.

Alison.com logoAL

Alison.com

Facebook Advertising for Beginners, Digital Marketing

Completed the Facebook Advertising for Beginners course on Alison.com.

Digiskills.pk logoDI

Digiskills.pk

Search Engine Optimization, Search Engine Optimization

Completed the Search Engine Optimization course from Digiskills.pk.

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