Syeda Hina

I am a results-driven professional with a strong background in product management, merchandising, and strategic sourcing. My experience spans over a decade, where I have honed my skills in negotiation and market insights to enhance brand growth and operational efficiency. Currently, I serve as a Senior Sourcing Merchandiser at Kontoor Brands Inc., where I oversee the Wrangler brand business in North America, managing everything from product development to final shipment.

Throughout my career, I have consistently exceeded sales targets and driven organizational success through meticulous planning and execution. My role involves collaborating with vendors, securing favorable deals, and ensuring that our supply chain aligns with strategic company goals. I take pride in my ability to motivate and mentor my team, ensuring that we meet our performance standards while maintaining high-quality outputs.

Previously, I worked as a Senior Quotation Merchandiser at H&M, where I led product development processes and managed vendor relationships to ensure timely delivery and adherence to quality standards. My educational background in Textile Design Technology, combined with my practical experience, has equipped me with a unique perspective on the industry, allowing me to contribute effectively to any organization.