jaffar raza

I’m a detail-oriented, results-driven BBA graduate from Textile Institute of Pakistan, specialized in Apparel Manufacturing and Merchandising. I bring more than a year of professional experience, focused on leveraging my training to support strategic brand growth.

In my current role in “Marketing&Merchandising” for the Europe market, I create garments aligned with current trends, using novel fabrics and diverse wash techniques based on customer perspective. I also adhere to orders from brands such as PRIMARK (MEN) and STRADIVARIUS by collaborating with buyers, suppliers, distributors, and negotiating to increase customer interest.

I execute and monitor product requirements and the product development cycle, managing multiple styles and articles while coordinating across the full process. I also strengthen supply chain impact through fabric procurement, forecasting, inventory management, strict quality control, and supplier relationship-building—backed by experiences in fabric procurement and buyer/order negotiations.