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Yousuf Siddiqui

@yousufsiddiqui

Senior merchandising and product development leader in textiles driving profitable strategies and supply-chain efficiency

Pakistan
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What I'm looking for

I seek senior roles in merchandising, product development, or business strategy within collaborative, growth-oriented textile/apparel companies where I can lead cross-functional teams, optimize costs, and deliver profitable product lines.

I am a senior merchandising and product development leader with extensive experience in the textile and apparel industry. I manage end-to-end buyer communications, cost control, and seasonal collection development to drive brand growth and profitability.

At global manufacturers and design-led brands, I led cross-functional teams through concept-to-shipment lifecycles, improved product visibility, and ensured on-time delivery. I seek senior roles where I can apply strategic insights in merchandising, supply chain coordination, and pricing to deliver measurable business results.

Experience

Work history, roles, and key accomplishments

SE
Current

Senior Deputy Manager Merchandising

Soorty Enterprises

Jun 2014 - Present (11 years 2 months)

Manage end-to-end buyer communications and order management, aligning product development, costing, and budgeting to support timely shipments and sustained business growth. Lead cross-functional teams through concept-to-shipment processes and provide regular performance updates to senior leadership to guide strategic decisions.

AM

Product Developer

Artistic Denim Mills

Dec 2012 - May 2014 (1 year 5 months)

Collaborated with creative leadership and US design teams to develop seasonal collections, manage fabric and wash approvals, and ensure alignment with brand vision and market trends. Conducted trend analysis and coordinated development to deliver showroom and catwalk-ready product while maintaining production timelines.

CT

Merchandiser

Crown Textile

Jun 2010 - Mar 2011 (9 months)

Managed buyer and supplier communications, pre- and post-costing, and sampling processes to align production with shipment targets and budgets. Coordinated cross-functional teams to streamline operations and ensure timely delivery.

RL

Junior Merchandiser

RR Apparel Pvt Ltd

Jan 2009 - May 2010 (1 year 4 months)

Coordinated product development and production follow-ups, maintained the TNA calendar, and supported sampling to ensure alignment with buyer requirements and on-time shipments. Improved documentation and reporting to enhance process accuracy and consistency.

Education

Degrees, certifications, and relevant coursework

Iqra University logoIU

Iqra University

Bachelor of Business Administration, Business Administration

Pursuing a Bachelor of Business Administration at Iqra University, Karachi.

University of Karachi logoUK

University of Karachi

Bachelor of Commerce, Commerce

Bachelor of Commerce studies at the University of Karachi, Karachi.

PC

Pakistan Shipowners College

Higher Secondary Certificate, Pre-Engineering

Higher Secondary Certificate in Pre-Engineering from Pakistan Shipowners College, Karachi.

SS

Sir Syed Secondary School

Secondary School Certificate, Secondary Education

Secondary School Certificate from Sir Syed Secondary School, Karachi.

Tech stack

Software and tools used professionally

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Yousuf Siddiqui - Senior Deputy Manager Merchandising - Soorty Enterprises | Himalayas