Yousuf Siddiqui
@yousufsiddiqui
Senior merchandising and product development leader in textiles driving profitable strategies and supply-chain efficiency
What I'm looking for
I am a senior merchandising and product development leader with extensive experience in the textile and apparel industry. I manage end-to-end buyer communications, cost control, and seasonal collection development to drive brand growth and profitability.
At global manufacturers and design-led brands, I led cross-functional teams through concept-to-shipment lifecycles, improved product visibility, and ensured on-time delivery. I seek senior roles where I can apply strategic insights in merchandising, supply chain coordination, and pricing to deliver measurable business results.
Experience
Work history, roles, and key accomplishments
Senior Deputy Manager Merchandising
Soorty Enterprises
Jun 2014 - Present (11 years 2 months)
Manage end-to-end buyer communications and order management, aligning product development, costing, and budgeting to support timely shipments and sustained business growth. Lead cross-functional teams through concept-to-shipment processes and provide regular performance updates to senior leadership to guide strategic decisions.
Product Developer
Artistic Denim Mills
Dec 2012 - May 2014 (1 year 5 months)
Collaborated with creative leadership and US design teams to develop seasonal collections, manage fabric and wash approvals, and ensure alignment with brand vision and market trends. Conducted trend analysis and coordinated development to deliver showroom and catwalk-ready product while maintaining production timelines.
Merchandiser
Soorty Enterprises
Apr 2011 - Nov 2012 (1 year 7 months)
Coordinated with buying and local teams to manage TNA calendars, testing protocols, and approval sampling to ensure product quality and on-time delivery. Managed supply chain activities and supported production follow-ups to meet shipment schedules.
Merchandiser
Crown Textile
Jun 2010 - Mar 2011 (9 months)
Managed buyer and supplier communications, pre- and post-costing, and sampling processes to align production with shipment targets and budgets. Coordinated cross-functional teams to streamline operations and ensure timely delivery.
Junior Merchandiser
RR Apparel Pvt Ltd
Jan 2009 - May 2010 (1 year 4 months)
Coordinated product development and production follow-ups, maintained the TNA calendar, and supported sampling to ensure alignment with buyer requirements and on-time shipments. Improved documentation and reporting to enhance process accuracy and consistency.
Education
Degrees, certifications, and relevant coursework
Iqra University
Bachelor of Business Administration, Business Administration
Pursuing a Bachelor of Business Administration at Iqra University, Karachi.
University of Karachi
Bachelor of Commerce, Commerce
Bachelor of Commerce studies at the University of Karachi, Karachi.
Pakistan Shipowners College
Higher Secondary Certificate, Pre-Engineering
Higher Secondary Certificate in Pre-Engineering from Pakistan Shipowners College, Karachi.
Sir Syed Secondary School
Secondary School Certificate, Secondary Education
Secondary School Certificate from Sir Syed Secondary School, Karachi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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