At Mercedes-Benz AG, I own the integration between customer touchpoints and financial services and back-office platforms across 8+ markets. I turn regional needs into prioritised roadmap items and drive reusable blueprints across markets.
At CARSOME, I was part of the Core Platform team behind the buy-and-sell experience. I led the Car Library integration with iCar listings, cutting the listing automation cycle from 4 weeks to 2, and defined the Appointment Booking System MVP, reducing POC delivery from 3 months to 1.
At The Coca-Cola Company, I led the national rollout of WABI2B, its B2B e-commerce platform. The rollout achieved 121% outlet recruitment and 150% active outlet retention across 3 regions, and the team received the CEO Award within 3 months.
At IKEA Southeast Asia, I owned the operations and process workstream for the IKEA Philippines e-commerce launch. I designed the Customer Order Fulfilment flow, which improved fulfilment-centre productivity by 15%, and contributed to a checkout launch 2 months ahead of schedule and 30% under budget. Outside my product work, I write as a freelance ghostwriter; one of my articles received 50k views in 2 days.
