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Swayam Mishra

@swayammishra

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Google Ads & performance marketing specialist optimizing ROAS/CPA through data-driven paid search.

India

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What I'm looking for

I want to own paid search/performance portfolios end-to-end—optimizing Google Ads for ROAS and CPA using data-driven bidding, conversion tracking, and A/B testing—while partnering with sales/account teams to accelerate pipeline and long-term revenue.

I’m a Google Ads and performance marketing specialist with 5+ years of experience owning paid search and performance portfolios across SMB and enterprise advertisers. I focus on improving ROAS, reducing CPA, and scaling qualified demand through optimization and consultative stakeholder engagement.

At Accenture India (Hyderabad), I’ve influenced and driven US$1.5M+ in annualized revenue by optimizing Google Ads portfolios across Search, Display, Video, Shopping, and Performance Max for ANZ-region advertisers. I improved ROAS by up to 35% and reduced CPA by 20–30% using advanced bid strategies, audience segmentation, and conversion signal optimization.

I lead structured A/B testing across creatives, landing pages, and assets—driving CTR up by 18%+ and conversion rates by 12%+. I also advise sales and account teams to accelerate pipeline velocity, renewals, and long-term revenue growth, including six-figure quarterly optimization and upsell opportunities exceeding US$100K per quarter.

Previously, at Genpact India Pvt. Ltd., I improved advertiser satisfaction by 20% by resolving complex Google Ads performance and policy issues, and translated technical guidance into outcome-oriented recommendations. Earlier, at Mekas Cloud Services, I generated 200–250 qualified leads per month through Google Ads PPC campaigns and improved conversion rates by ~20% through continuous A/B testing and remarketing.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Subject Matter Expert

Current

Accenture India

Sep 2023 - Present (2 years 10 months)

Optimizes Google Ads portfolios across Search, Display, Video, Shopping, and Performance Max for ANZ-region advertisers, influencing US$1.5M+ in annualized revenue. Improves ROAS and reduces CPA using advanced bid strategies, audience segmentation, and conversion signal optimization while advising sales and account teams.

Google Ads Display Video Shopping Performance Max Paid Search Strategy ROAS TROAS Audience Segmentation Conversion Tracking A B Testing CRO Remarketing Client Consulting Performance Analysis Sales Enablement

Google Ads Customer Support Representative

Genpact India Pvt. Ltd.

Apr 2023 - Sep 2023 (5 months)

Resolves complex Google Ads performance and policy issues to improve advertiser satisfaction scores by 20%. Provides guidance on bidding, targeting, and conversion tracking to improve campaign efficiency and retention.

Google Ads Performance Analysis Conversion Tracking Bid Strategy Targeting Advertiser Support

Marketing & Sales Associate

Mekas Cloud Services

Jun 2020 - Mar 2023 (2 years 9 months)

Generated 200–250 qualified leads per month using Google Ads Search and Display campaigns, with landing page optimization and audience targeting. Planned, launched, and optimized multi-campaign PPC accounts, improved conversion rates via continuous A/B testing, and used performance dashboards (CPL, CPA, CTR, conversion rate, ROI) to guide weekly optimization decisions.