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Nazia mohammad

@naziamohammad

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Google Ads team lead at TDCX who improved average CTR 20% across client campaigns and leads 12 PPC specialists.

India

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What I'm looking for

I'm seeking a performance marketing or account management role that drives measurable growth.

At TDCX, I lead and coach a team of 12 Google Ads specialists, using campaign data to guide development plans and maintain quality across optimizations and client communications. I also resolve complex client escalations with cross-functional partners and present team results and strategy to senior leadership.

As a Google Ads Account Manager at TDCX, I managed a portfolio of 350+ US clients, improving average CTR 20% and client retention 10% quarter-over-quarter. I grew monthly ad spend 15% through campaign expansion, cut ad-delivery resolution time 35%, and maintained 100% CSAT while increasing client self-service usage 25%.

Experience

Work history, roles, and key accomplishments

Current

Team Lead, Google Ads Campaign Management

Current

TDCX

Feb 2026 - Present (8 months)

Lead and coach a team of 12 Google Ads specialists, using CTR, ROAS and retention data to set individual development plans. Own quality assurance for campaign optimizations and client communications, and resolve complex escalations with cross-functional partners.

Google Ads PPC Team Leadership Performance Coaching Quality Assurance Stakeholder Management Escalation Management Cross Functional Collaboration CTR Optimization ROAS optimization Retention Analysis

Google Ads Account Manager

TDCX

Oct 2024 - Jan 2026 (1 year 3 months)

Optimized bids, budgets and targeting across a 350+ US client portfolio to improve ROAS. Turned around under-performing campaigns, lifting average CTR 20% and client retention 10% quarter-over-quarter, and grew monthly ad spend 15% through upselling.

Process Developer, Client Relationship & Revenue Mgmt.

Genpact

Feb 2022 - Sep 2024 (2 years 7 months)

Grew revenue from a 500+ VIP account book through consultative service, generating $15,000 repeat and $1,000+ new revenue monthly. Built a team knowledge base to cut average handling time 25% and reduced repeat inquiries 20% by fixing root causes.

Customer Relationship Management Revenue Management Consultative Selling Knowledge Base Development Root Cause Analysis Cross Functional Collaboration CSAT Improvement

Process Associate, Client Relationship & Revenue Mgmt.

Genpact

Nov 2020 - Jan 2022 (1 year 2 months)

Generated $3,000+ repeat and $500+ new revenue monthly by managing 300+ customer accounts with a solutions-focused approach. Cut escalated complaints 30% by resolving customer issues faster and improving the customer experience.

Customer Relationship Management Revenue Management Account Management Customer Experience Complaint Resolution