swati chauhan
@swatichauhan1
I’m a data analyst specializing in digital marketing analytics and performance optimization.
IndiaWhat I'm looking for
I’m a Data Analyst with more than a year of experience, focused on digital marketing analytics and performance optimization. At Adceptive Media, I drive data-driven insights across web analytics, lead generation, campaign ROI, and client retention.
I build decision-ready analytics using Microsoft Power BI (PL-300 certified) and Azure (AZ-900 certified), including a unified multi-channel dashboard that combines PPC, SEO, social, and email performance with flexible slicing by client, date range, and channel. I analyze the end-to-end lead funnel (visitor → MQL → SQL → customer) with Python (Pandas) to pinpoint drop-off stages and support reductions in Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
I also evaluate campaign performance through ROI/ROAS trend analysis, correlation heatmaps across channels and creatives, and KPI reporting for social and email campaigns to improve targeting and engagement. Beyond marketing analytics, I’ve built retention dashboards measuring churn rate, CLTV, Net Promoter Score, and revenue, and I bring strong operational discipline from managing high-volume banking operations and training across multiple branches.
Experience
Work history, roles, and key accomplishments
Data Analyst
Adceptive Media
Jan 2025 - Present (1 year 3 months)
Built a unified multi-channel Power BI dashboard tracking PPC, SEO, social, and email performance, including traffic sources, bounce rate, session duration, and visitor-to-lead conversion. Analyzed lead funnel drop-offs and campaign ROI/ROAS using Python and visualized funnel, social KPIs, email performance, and client retention metrics (churn, CLTV, NPS) to support optimization and budget decisio
Deputy Manager
ICICI Bank
Jun 2019 - Nov 2024 (5 years 5 months)
Led clearing operations at Cheque Shoppe for 15 branches, processing ~1,500 cheques daily through scrutiny, scanning, and verification. Managed Re-KYC updates and account operations (savings/current accounts), performed KYC verification for ~80 accounts, coordinated across branches/RPC, and supported branch training on new guidelines.
Project Trainee
HDFC Bank
Jun 2018 - Jul 2018 (1 month)
Supported Tab account opening and KYC documentation, handling customer service operations. Managed net banking activation, cheque administration, and routine filing duties.
Education
Degrees, certifications, and relevant coursework
Maharishi Markandeshwar (Deemed to be University)
Master of Business Administration, Business Administration
2017 - 2019
Completed an MBA program from Maharishi Markandeshwar (Deemed to be University) during 2017–2019.
Kurukshetra University
Bachelor of Commerce, Commerce
2014 - 2017
Completed a Bachelor of Commerce degree from Kurukshetra University during 2014–2017.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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