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Uff User

@uffuser

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Data analyst with 6+ years in financial services, specializing in digital marketing analytics and Power BI.

India

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What I'm looking for

I seek a data-driven role where I can apply Power BI, SQL, and marketing analytics to improve campaign ROI, drive growth, and streamline operations.

I am a Data Analyst with over six years of financial-services experience, focused on digital marketing analytics, performance optimization, and operational process improvement. I translate complex data into actionable strategies across web analytics, lead generation, campaign ROI, and client retention, supported by Microsoft certifications in Power BI and Azure.

At Adceptive Media I drive insights for campaign and channel performance, social and email KPIs, and client lifetime value, while prior roles at ICICI Bank honed my operational rigor managing high-volume cheque processing, KYC/re-KYC, and branch coordination. I combine technical skills (Power BI, SQL, Excel, Azure, Python) with business acumen to improve ROI and streamline cross-regional processes.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Adceptive Media

Jan 2025 - Present (11 months)

Drive data-driven insights across web analytics, lead generation, campaign ROI, and client retention to optimize marketing performance and increase conversion efficiency.

Power BI SQL Excel Azure Web Analytics Lead Generation Data Visualization

Deputy Manager

ICICI Bank

Jun 2019 - Nov 2024 (5 years 5 months)

Led clearing operations for 15 branches, processing ~1,500 cheques daily and managing KYC, account opening, and training to improve processing timelines and compliance.