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Svetlana Blekher

@svetlanablekher

Message

I lead global product localization and operations that accelerate launches, engagement, and multilingual quality.

Thailand

Message

What I'm looking for

I'm looking to lead high-impact global product launches and scalable operations, especially where localization, multilingual quality, cross-functional collaboration, and process improvement help products reach international markets.

I've led global product localization and operations at Wix, including the launch of Wix Studio in 36+ languages for a platform serving over 280 million users. I coordinated 20+ cross-functional teams, accelerated time-to-market by an estimated 25%, and localized products that increased user engagement by an estimated 15%.

Previously, I delivered global marketing campaigns at Moroccanoil with a 100% on-time delivery rate and led international programs, localization, and growth across 15+ countries for Birthright Israel organizations. I bring 10+ years of program management, vendor leadership, multilingual strategy, and operational process improvement.

Experience

Work history, roles, and key accomplishments

Product Localization & Operations Manager

Wix

Feb 2022 - Aug 2025 (3 years 6 months)

Led localization of Wix Studio across 36 languages, orchestrating 20+ cross-functional teams and driving growth for a platform serving 280 million users. Managed localization workflows using Smartling, Jira, and Monday, and built an educational program to integrate localization into product strategy.

Localization Product Management Cross functional Leadership Smartling Jira Process Optimization Vendor Management

Marketing Project Manager

Moroccanoil

Jun 2021 - Feb 2022 (8 months)

Managed project timelines and workflows for global marketing campaigns, achieving 100% on-time delivery. Collaborated with 20+ stakeholders and vendors, and customized project graphics and marketing texts for over 30 markets.

Project Management Marketing Campaigns Stakeholder Management Vendor Management Localization

Program Director

Taglit Birthright Israel HQ

May 2017 - Sep 2020 (3 years 4 months)

Developed and managed international events for over 10,000 participants annually. Spearheaded localization of an internal operational CRM and managed a $1.5M annual budget, growing it by 20% year-over-year.

Program Management Event Management Budget Management CRM Localization Donor Relations

Head of the Birthright Israel Europe and FSU Desk

Israel Experts

Jan 2013 - Apr 2017 (4 years 3 months)

Drove program growth across 15+ countries by managing end-to-end program adaptation and implementation. Built and executed marketing and localization strategies for websites and materials, improving international brand presence.

Program Management Marketing Strategy Localization International Operations Brand Management