Suzanne Mathias

Developed and executed comprehensive marketing strategies, produced graphics and website mockups to improve UX, wrote copy for social and landing pages, and analyzed campaign metrics to optimize ROI.

Designed and implemented social media strategy, managed posting schedules, engaged with community across channels, and analyzed metrics to inform ongoing content and performance improvements.

Managed client social accounts to increase brand visibility, optimized page content and keywords for SEO, and generated interest for product and service launches.

Planned and executed paid media campaigns, wrote advertising copy and emails, conducted market research, and built targeting strategies to reach specific consumer demographics.

Supported event logistics, publicity, and material design; monitored grants and contracts for compliance; coordinated fundraising events and maintained project tracking spreadsheets.

Led fashion editorial direction, designed storyboards and sourced garments within budget, wrote trend articles, managed and proofread team copy, and produced fashion shoots and visuals.

Assisted with dressing and accessorising mannequins, stocked and labelled merchandise, and supported merchandizing and upsell efforts for featured clothing.

Completed a Social Media Marketing certification covering social strategy, content, and performance tracking.

Completed Social Media Marketing Foundations and Content Creation: Strategy and Tools courses to strengthen digital marketing and content skills.

Completed a BSc in Consumer Science with a focus on fashion, covering apparel, textiles, and consumer behaviour relevant to fashion industry roles.

Certified eCommerce Email Marketer and Certified eCommerce SMS Marketer focusing on email and SMS marketing for e-commerce.

Earned a High School Diploma, completing secondary education in South Africa.