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samantha fry

@samanthafry

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Results-driven digital media marketing specialist with graphic design expertise.

South Africa

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What I'm looking for

Looking for a remote creative role where I can apply my design, branding, and digital marketing skills. I value flexibility, purpose-driven work, and the chance to grow with a passionate team while contributing both creatively & strategically.

As a passionate Digital Media Marketing Specialist with four years of experience, I excel in crafting content strategies, managing paid media campaigns, and developing compelling brand identities. My strong foundation in graphic design allows me to create visually engaging marketing assets that drive audience engagement and conversions.

Throughout my career, I have successfully led various projects, including the rebranding strategy for the ADG app, which significantly increased user interaction. I take pride in my ability to grow online communities, as evidenced by my success in building the African Darts Group Facebook community from scratch to 1,800 members. My expertise in social media analytics and SEO has enabled me to optimize brand visibility and audience growth through data-driven marketing strategies.

I am dedicated to delivering high-quality work that aligns with my clients' goals and enhances their brand presence. My experience spans across graphic design, social media marketing, and content creation, making me a versatile asset in the digital marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Head Graphic Designer & Editor

Current

Darts Buzz Magazine

Jan 2023 - Present (2 years 5 months)

Led the full design and production of Darts Buzz Magazine, growing its monthly readership to over 5,000. Boosted reader retention by 40% with engaging editorial layouts and visual storytelling. As lead journalist, aligned design with performance goals, increasing social shares by 35% per issue. Introduced a cloud-based asset system, cutting turnaround time by 20%.

Editorial Design Graphic Design Content Creation Typography Data Strategy Publishing Publishing Systems Workday Workflow Automation Workflow Management

Current

Senior Graphic Designer & Brand Strategist

Current

Geniez Lamp Graphic Dezign

Jan 2024 - Present (1 year 5 months)

Provided comprehensive brand identity development, including logo design and visual storytelling. Designed marketing collateral and UI/UX designs for various clients, enhancing brand messaging.

Graphic Design Brand Development UI UX Design Adobe Creative Suite Canva Marketing Collateral Visual Storytelling

Current

Freelance Digital Marketing & Design Consultant

Current

African Darts Group, International School League, and Dartbo

Jan 2022 - Present (3 years 5 months)

Managed paid and organic advertising campaigns, achieving significant post reach and engagements. Designed conversion-optimized landing pages and marketing assets for product launches, boosting customer interactions.

Digital Marketing Social Media Management Paid Advertising Graphic Design Content Strategy SEO Analytics Campaign Management

Current

Social Media Marketing Manager

Current

African Darts Group

Jan 2023 - Present (2 years 5 months)

Spearheaded multi-channel digital marketing campaigns, increasing audience engagement and brand awareness. Successfully grew the ADG Facebook group and developed targeted PPC advertising strategies.

Social Media Marketing PPC Strategy Brand Awareness Content Strategy Analytics Community Management

Entry-Level Pricing Administrator

Jigsaw Underwriting Managers

Jun 2021 - Jan 2022 (7 months)

Managed underwriting processes efficiently and analyzed data trends to support strategic decision-making.

Data Analysis Underwriting Process Management

Temporary Sales and Marketing Consultant

UDM International (PTY) LTD.

May 2015 - Jun 2015 (1 month)

Accomplished Sales and Marketing Consultant with expertise in lead generation and sales revenue growth. Proficient in market analysis and executing dynamic sales strategies.

Sales Marketing Lead Generation Market Analysis Customer Service CRM Strategic Sales

Waitron and Manageress

Il Forno Mediterranean Restaurant

Oct 2003 - Apr 2011 (7 years 6 months)

Accomplished Head Waitress and Manageress with expertise in customer service and front-of-house operations. Focused on driving sales and enhancing the dining experience.

Customer Service Team Management Sales Training Problem Solving

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

Bachelor of Arts, Sports Communication

Pursued a BA in Sports Communication with a full scholarship. The program focuses on the intersection of sports and media, preparing students for careers in sports journalism, marketing, and communication.

St. Martin's School

IEB Certificate, General Education

2000 - 2005

Achieved IEB Certificate with 7 Distinctions, majoring in HG Geography, Art, and Speech and Drama. Other subjects included HG English, Afrikaans, Maths, and Life Orientation. Recognized as a Dux Scholar and Head Prefect, and awarded Triple Colours for Sports, Cultural Activities, and Academic excellence.