Kirsten Beukes
@kirstenbeukes
I build bold brands, digital products, and marketing campaigns that connect communities and drive growth.
South AfricaWhat I'm looking for
I've built Unlocked Fitness Studio from scratch and co-founded Club Sweat, creating their identities, campaigns, community activations, websites, and training programmes. At Unlocked, I developed Race Ready 12, an Official HYROX Training Club programme, and Run Unlocked, which has coached 240+ runners.
At Into Brands, I led marketing growth and online presence for international brands including UGG, Hunter, and FitFlop. I developed multi-channel strategies, managed websites, budgets, campaigns, social media, content, and coordination with global teams.
I'm now bringing brand-led thinking to Health-E Simplified, leading marketing for a dietician-approved nutrition app built for real South African lives. Across wellness, fashion, retail, and hospitality, I combine creative direction, design, digital storytelling, and hands-on execution to help brands find their voice and build lasting audience connections.
Experience
Work history, roles, and key accomplishments
Co-founder and creative director of Unlocked Fitness, a boutique strength & conditioning studio in Stellenbosch built for real people chasing real results. Now a community and a movement, not just a gym. I own the brand and the digital product end to end: identity, campaign strategy, community activations, and the websites and training programmes themselves.
- Built the Unlocked Fitness brand fro
As Marketing Director at Into Brands, I play a pivotal role in driving the success of multiple international
brands through effective marketing strategies, strong coordination with global teams, and
seamless management of various marketing initiatives.
I'm responsible for managing and building the online presence of 4 international brands
through their respective websites.
I develop and impleme
Main responsibilities:
• Creating content and running Social Media Accounts
• Coming up with new Social Media concepts
• Monthly Social Media Analytics
• Running paid media
• Designing of stationary (Clothing tags, Events, Weddings)
• Graphic design
• Rebranding (logo design, business cards, mood boards and company brand guides)
• Visual Merchandising
Main responsibilities:
• Conceptualising shoots
• Creative direction of shoots
• Styling of shoots
• Book models, Make-up artists, Locations and photographers
• Sourcing of all clothing, shoes and props
• Photo editing
• Researching and predicting fashion, lifestyle and interior trends
• Trend forecasting
• Processing designs of clothing\shoes
Main responsibilities:
• Creating content\Running 10 Social Media Accounts
• Coming up with new Social Media concepts
• Monthly Social Media Analytics
• Running paid media
• Designing of stationary (Clothing tags, Events, Weddings)
• Graphic design
Social Networking and Interior design Industry
Jan 2020 - Apr 2020 (3 months)
Main responsibilities:
• Creating content for social media
• Come up with concepts for social media
• Graphic design
• Style shoots for website
• Interior design/renovate
• Source furniture and props for shoots
Education
Degrees, certifications, and relevant coursework
Elizabeth galloway
Bachelor's degree, Fashion/Apparel Design
2017 - 2019
Elizabeth Galloway Academy of Fashion Design
Bachelor's degree, Fashion/Apparel Design
2017 - 2019
Pursued a Bachelor's degree in Fashion/Apparel Design, gaining comprehensive knowledge in design and apparel creation.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Website
unlockedfitnessstudio.comSalary expectations
Job categories
Skills
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