Rughsaar Ismail

Wrote and edited copy across multiple formats including long-form articles, social media, newsletters, and video scripts, ensuring accuracy and consistency with brand tone and style guidelines. Managed multiple copywriting briefs simultaneously under tight deadlines, balancing quality, accuracy, and timely delivery across client accounts.

Oversaw the full magazine production cycle for two magazines, guiding each edition from concept to publication. Edited and refined features, maintained brand consistency, reviewed page layouts, and led in-house and freelance writers.

Led end-to-end social media strategy and execution across Instagram and Facebook, aligning digital content with on-air campaigns. Conceptualised, filmed, directed, and edited short-form video content, and managed paid social campaigns via Meta Business Suite.

Led digital content strategy across website, social media, and newsletter platforms, developing monthly content calendars aligned with brand voice and audience growth objectives. Managed WordPress website with SEO best practices and executed paid media campaigns across Meta platforms.

Supported marketing activities for the expo, gaining hands-on experience in event marketing and promotional campaigns.

Completed a Digital Marketing Short Course through the GetSmarter Programme in 2024.

Bachelor of Journalism and Media Studies with a first major in Journalism and Media Studies and a second major in English, specializing in Communication Design, Digital Media, and Web Design.