Open to opportunities

Erakkagari Shanmukha sai

@erakkagarishanmukhas

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MBA marketing graduate skilled in customer engagement, market research, and data-driven campaigns.

India

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What I'm looking for

I seek an entry-level marketing role where I can apply market research, customer engagement, and data visualization to drive growth and learn within a collaborative team.

I am an agile MBA (Marketing) professional with hands-on internship experience in retail QSR marketing, market research, and donor engagement. I improved in-store engagement and average order value through micro-campaigns, led primary research for new menu concepts, built competitive benchmarks, and established a first-in-store cross-promotional partnership with Reliance Retail.

I create data-backed insights and visualizations using Excel, Power BI, and Tableau to inform marketing decisions and campaign performance. I bring strong collaboration, negotiation, and team leadership skills, complemented by experience in fundraising outreach and campus leadership roles.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Lenexis FoodWorks

May 2025 - Jun 2025 (1 month)

Designed and ran in-store micro-campaigns that attracted 300+ participants and increased average order value; led primary research gathering 150+ customer inputs to inform new menu concepts and pricing. Built competitive benchmarks across 8+ QSR brands, secured local retail tie-ups with Reliance outlets, and created weekly dashboards in Excel and Power BI to drive data-backed campaign decisions.

Market Research Power BI Excel Competitive Analysis Partnership Development Customer Insights

Fundraising Intern

Tare Zameen Foundation

May 2025 - Jun 2025 (1 month)

Engaged donors and communicated mission clearly, exceeding daily contact targets (15–20) and contributing to 500–600 donations per month while handling donor queries and maintaining records. Supported fundraising events and campaign execution.

Donor Engagement Fundraising Communication event support

Volunteer

Mitraz Foundation

Apr 2021 - May 2021 (1 month)

Promoted skill-development programs through outreach, designed marketing materials, assisted with registration, and assessed student needs to increase enrollment.

Outreach Promotion Promotional Materials Assessments Communication

Education

Degrees, certifications, and relevant coursework

Sri Sathya Sai Institute of Higher Learning

Master of Business Administration, Marketing

2024 -

Activities and societies: Sports Coordinator; Campus cricket team captain

Pursuing Master of Business Administration (Marketing) with coursework and projects focused on marketing strategy, market research, and data analysis.