Susanna Eskelinen

-Contributed to a 4x growth in social media followers in 3 years through content creation, engagement strategies, and collaboration with the team.
- Managed all English-language social media interactions on the Meta channels, including comment moderation and engagement.
- Built an ambassador programme including QA and recruitment process

Developed and executed an end-to-end content process and brand strategy for a Berlin fashion label including brand voice, content pillars, multichannel content plan and content formats resulting in
10k sales from an organic 5 day campaign

Supporting and coaching jobseekers through the recruitment process
Optimized a revenue-bearing online coaching for a mew target audience, improving completion rate by 10%

Preparing immigrant students for integration into the Finnish school system with a primary focus on language learning

- Grew a team of 3 to 5 members
- Maintained NPS, ART and TTFR
- Improved cross team processes and built training programmes

Content in German / English:

- Social Media
- Blog posts
- Newsletters
- Translation of brand voice from NL / EN / FIN
- Industry knowledge: HR Tech, Construction industry, Lifestyle

References: 12Build, Reviews.com

ENGLISH / GERMAN / FINNISH language trainings for groups and individuals online

- Level assessment prior to course start
- Individual goal and focus setting
- Tailored lesson mate

5 qualified demos on enterprise level
Created communication flow that reduced no-shows by 5% across markets

- Consultation of enterprise customers (Inditex, Deutsche Bahn, WISAG)
- Monitoring ad performance and adjusting adspend
- Strategically expanded an enterprise account

- Expanded to the new US market
- Consulted with clients on SEO, geotargeting and ad budgets
- Onboarded new team members

- Consultation on efficient job ads and SEO optimization of job titles
- Onboarding of customers from SMB to Enterprise
- Helping customers wit various questions

- Creation of macros and adjusting customer communication to the CH market
- Onboarding of new team members
- Coordinating the sales and support efforts

Provided customer service support.

Completed a communication traineeship.

German as a foreign language, Finnish as a foreign language, Kids’ trainings

German as a foreign language, Welcome classes, Bamf classes

2 week internship as a teaching assistant / substitute

Magister Artium with German literature as a major and English literature and linguistics as a minor

Magister Artium with German literature as a major and English literature and linguistics as a minor.

School psychology, General psychology and Pedagogics