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susana hernandez

@susanahernandez

Client Relationship Manager who optimizes commercial processes to drive retention and sustainable value.

United States
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What I'm looking for

I’m looking for a client- and partnership-driven role where I can optimize commercial processes, use CRM and credit/portfolio analysis, and deliver measurable retention and growth through strong stakeholder collaboration.

I’m an Economista with an international MBA and a strong track record in managing clients, negotiation, and building strategic relationships. I focus on sustainable results, value generation, and institutional positioning.

In my current role as Client Relationship Manager, I manage the end-to-end client onboarding cycle, from financial diagnosis to personalized follow-up. I analyze credit profiles, structure action plans per client, and use CRM to improve conversion through structured monitoring. I’ve reduced average client closing time by 40% and generated 20+ new monthly clients in the first quarter.

Previously, as a relationship manager and banking client leader, I administered financial portfolios and delivered strategic advisory based on client needs and risk profiles. I strengthened loyalty of key clients while identifying portfolio expansion opportunities with a sustainable approach, including consistently exceeding monthly sales goals in financial products.

Earlier in my career, I led business development and corporate relationships—designing expansion strategies, structuring internal processes for efficiency and client experience, and executing corporate negotiations. I also built customer experience practices and reduced complaints by over 70% by implementing effective loyalty and service procedures, manuals, and training for teams.

Experience

Work history, roles, and key accomplishments

SB

Líder de Desarrollo de Negocio

Senshi Academy Baq

Jan 2022 - Nov 2023 (1 year 10 months)

Designed and implemented expansion and institutional positioning strategies. Closed the three most important commercial agreements in under three months and increased registrations by 50% through strategic alliances.

CA

Ejecutiva Senior Relaciones Corporativas

Cafam

Jul 2018 - Nov 2021 (3 years 4 months)

Managed and developed corporate relationships, including creating business engagement strategies and structuring proposals of value. Closed major corporate group agreements and received recognition for strengthening key corporate alliances in healthcare and education.

TI

Coordinadora de Experiencia de Cliente

Trading Group International

Feb 2011 - May 2018 (7 years 3 months)

Led customer experience and retention strategy, including satisfaction indicators and continuous improvement. Reduced complaints by 70% through more efficient retention processes and created service manuals with team training.

ET

Líder de Territorio

El Tenedor

Mar 2010 - Dec 2010 (9 months)

Led territorial expansion and brand positioning, opening and consolidating regional strategic alliances. Opened the Valencia market and increased the client portfolio by 30% in the first quarter of operations.

Education

Degrees, certifications, and relevant coursework

Universidad Autónoma de Barcelona logoUB

Universidad Autónoma de Barcelona

Maestría en Dirección y Gestión de Empresas Internacionales, International Business Management

2010 -

Cursó la Maestría en Dirección y Gestión de Empresas Internacionales en la Universidad Autónoma de Barcelona en 2010.

Universidad del Norte logoUN

Universidad del Norte

Economía, Economía

2003 - 2008

Estudió Economía en la Universidad del Norte entre 2003 y 2008.

Tech stack

Software and tools used professionally

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