Surya Prakash B I

I’m an Analytical Strategist and Decision Analytics Associate with 2+ years of experience driving data-informed decision making for major US Healthcare & Pharma clients. At ZS Associates, I’ve built end-to-end analytics pipelines on longitudinal claims data (SHS) to quantify care gaps, prioritize patient cohorts, and create HCP-level opportunity frameworks that guide targeted educational outreach.

I also lead go-to-market strategy optimization by owning GTM enablers (bid rate, look rate, close rate, and membership conversion) and delivering segmentation logic through unified master datasets. From brokerage commission analytics that supported a Health Plans client’s growth to goal/target setting and state-by-state forecasting across 49 territories—and Varicent-driven automation—I focus on turning analytical outputs into actionable recommendations, including identifying $15M+ savings opportunities.