At ZS Associates, I deliver go-to-market analytics for global pharmaceutical clients across six European markets, supporting product launches and lifecycle management. I build customer segmentation and targeting frameworks by combining physician data, licensed IQVIA data, and secondary research.
For a rare disease product in Germany and Austria, I built the customer universe and engineered a customer-level index using research publications, clinical-trial involvement, and specialty relevance. The analysis supported a five-tier targeting framework and estimates of customer-level ROI.
I also developed Excel-based field force sizing and investment optimization models across European markets, balancing marginal ROI, market potential, and customer coverage. I turn the analysis into executive-ready Excel models and PowerPoint recommendations for client stakeholders.
