At HCLTech, where I work with ZS Associates as a client, I design quantitative healthcare research programs, from questionnaire design and sampling through fielding and quality control. My work has covered studies with 2,000+ survey responses.
I use conjoint analysis and discrete choice modelling to quantify patient and physician preferences, supporting product positioning, feature prioritization, and pricing strategy. I also develop executive KPI dashboards in ProtoBi and Power BI and use SQL on Snowflake for analysis.
At NielsenIQ, I transformed FMCG retail measurement data into dashboards and analytics tools, and automated reporting workflows that reduced manual effort by 10+ hours per week. I also contributed to cross-market reporting standardization and a platform migration delivering results to 500+ clients.
