For Swiggy Instamart, I led an outside-in market research study across Kolkata and Durgapur to uncover consumer assortment and UX gaps. I combined category audits, competitor benchmarking, and Gen AI-assisted sentiment analysis.
I mapped serviceability and income tiers by pincode, then benchmarked dark-store density against Blinkit and Zepto in Kolkata. I turned the category audit, product deep-dive, and 30+ logged user complaints into four prioritized recommendations, including regional assortment and dark-store expansion, with estimated GMV impact of up to Rs.300+ crore/year.
At Blisdrop Ecom Private Limited, I conducted competitive and product research for a pre-revenue D2C brand, and used unit economics benchmarking and price-sensitivity analysis to inform pricing and the product launch roadmap. I also managed Amazon and Flipkart advertising campaigns, using keyword targeting and campaign analytics to improve ACOS from 63.84% to 41.56% and ROAS from 1.57 to 2.41 in three months.
As Vice-President of Maths N Tech Club at NIT Durgapur, I directed strategy and operations for technically driven and design-based events, guiding committee members and coordinating event, design, and content work. I completed the McKinsey Forward Program, covering structured problem solving, communication for impact, and adaptability.
