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Surbhi Jain

@surbhijain2

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Data & Product Analytics Expert | Omni-Channel Strategy | Growth & Engagement

United Arab Emirates

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What I'm looking for

I seek a role that fosters innovation, collaboration, and data-driven decision-making.

Hi! I'm Surbhi Jain, a data-driven analytics professional with 10+ years of experience helping businesses unlock growth through actionable insights, user-centric product decisions, and scalable data strategies. With a strong foundation in product analytics, user segmentation, experimentation (A/B testing), and omni-channel reporting, I specialize in enabling cross-functional teams to make high-impact, data-informed decisions.

What I Bring:

Product & Digital Analytics: Expert in designing event tagging plans, funnel & cohort analyses, LTV modeling, and conversion optimization.

Omni-Channel Analytics: Created first-ever success metrics like "App-aided transactions" and “Digitally-enabled GMV” to measure cross-platform performance.

Growth Strategy: Modeled social commerce impact and helped turn it into a vertical at Myntra; optimized inventory with predictive models.

Tool Proficiency: Amplitude, GA4, Segment, ContentSquare, SQL, Python, FB Prophet, BigQuery, Redshift, and more.

Stakeholder Communication: Known for simplifying complex data into compelling stories for senior leadership and business teams.

Experience

Work history, roles, and key accomplishments

Product Analytics, Growth & Data Product

NTUC FairPrice

Jul 2022 - Jul 2025 (3 years)

> Building data-first culture
> Product Analytics to drive user engagement & conversion
> Omni-Channel Analytics to integrate online & in-store shopping experience
> Offer Personalization & Analytics

Data Governance Analytics SQL Python User Engagement Project Management Statistical Modelling

Senior Manager, Analytics & Business Insights

Myntra.com, A Walmart Group Company

Jun 2016 - Mar 2022 (5 years 9 months)

Managed analytics and business insights, improving portfolio profitability and sell-through rates. Developed frameworks for demand estimation and discount elasticity, enhancing inventory planning and decision-making processes.

Data Analysis Inventory Management Statistical Modelling User Segmentation Campaign Analysis demand planning

Senior Manager, Business Analytics

AbsolutData

Aug 2014 - Jul 2016 (1 year 11 months)

Led customer analytics projects for various clients, focusing on performance tracking and customer segmentation. Utilized logistic regression for customer churn analysis and developed actionable insights for targeted marketing campaigns.

Customer Insights Segmentation Logistic Regression Data Analysis Performance Tracking Market Research Target Setting Campaign Management Predictive Analytics

Education

Degrees, certifications, and relevant coursework

Jawaharlal Nehru University

Master of Arts, Economics

2012 - 2014

Grade: Ranked in Top 5

Lead Analytics Partner for the Charter – Set up reporting from scratch for Myntra Studio & Myntra Live. Worked closely with business to ensure metrics are crisply defined & identified KPIs for performance measurement. Enabled the teams with deep dives & RCAs for quick decision-making.

Delhi University - Kirori Mal College

Bachelor of Arts (Hons.), Economics

2009 - 2012

Grade: Ranked in Top 10

Calculated Myntra Studio’s incremental impact on key engagement & conversion metrics on the platform. This analysis was instrumental in enabling the decision of transforming social commerce from a horizontal to a business vertical for Myntra.