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Surbhi Jain

@surbhijain2

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Data-driven product performance manager with 9+ years of analytics experience.

Singapore

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What I'm looking for

I seek a role that fosters innovation, collaboration, and data-driven decision-making.

I am a seasoned analytics professional with over 9 years of experience in driving data-first cultures and enhancing product performance. Currently, I serve as the Manager of Product Performance & Insights at NTUC FairPrice, where I lead initiatives to establish a single source of truth for data governance and analytics. My role involves collaborating with cross-functional teams to generate actionable insights that optimize user journeys and improve conversion rates.

Previously, I held various positions at Myntra, where I significantly contributed to demand management and analytics. My efforts led to a 15% improvement in portfolio profitability and enhanced inventory planning through precise demand estimation. I am passionate about leveraging data to solve complex business challenges and drive strategic decisions that foster growth and user engagement.

Experience

Work history, roles, and key accomplishments

Current

Manager, Product Performance & Insights

Current

NTUC FairPrice

Jul 2022 - Present (3 years)

Leading analytics initiatives to build a data-first culture, ensuring data accuracy and governance. Spearheaded the Data Revamp Project and implemented a Customer Data Platform (CDP). Collaborated with product and UX teams to enhance analytics tool adoption and defined omni-channel success metrics.

Data Governance Analytics SQL Python User Engagement Project Management Statistical Modelling

Senior Manager, Analytics & Business Insights

Myntra.com, A Walmart Group Company

Jun 2016 - Mar 2022 (5 years 9 months)

Managed analytics and business insights, improving portfolio profitability and sell-through rates. Developed frameworks for demand estimation and discount elasticity, enhancing inventory planning and decision-making processes.

Data Analysis Inventory Management Statistical Modelling User Segmentation Campaign Analysis demand planning

Senior Manager, Business Analytics

AbsolutData

Aug 2014 - Jul 2016 (1 year 11 months)

Led customer analytics projects for various clients, focusing on performance tracking and customer segmentation. Utilized logistic regression for customer churn analysis and developed actionable insights for targeted marketing campaigns.

Customer Insights Segmentation Logistic Regression Data Analysis Performance Tracking Market Research Target Setting Campaign Management Predictive Analytics

Education

Degrees, certifications, and relevant coursework

Jawaharlal Nehru University

Master of Arts, Economics

2012 - 2014

Grade: Ranked in Top 5

Lead Analytics Partner for the Charter – Set up reporting from scratch for Myntra Studio & Myntra Live. Worked closely with business to ensure metrics are crisply defined & identified KPIs for performance measurement. Enabled the teams with deep dives & RCAs for quick decision-making.

Delhi University - Kirori Mal College

Bachelor of Arts (Hons.), Economics

2009 - 2012

Grade: Ranked in Top 10

Calculated Myntra Studio’s incremental impact on key engagement & conversion metrics on the platform. This analysis was instrumental in enabling the decision of transforming social commerce from a horizontal to a business vertical for Myntra.