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SJ@surbhijain2
Data & Product Analytics Expert | Omni-Channel Strategy | Growth & Engagement
United Arab EmiratesHi! I'm Surbhi Jain, a data-driven analytics professional with 10+ years of experience helping businesses unlock growth through actionable insights, user-centric product decisions, and scalable data strategies. With a strong foundation in product analytics, user segmentation, experimentation (A/B testing), and omni-channel reporting, I specialize in enabling cross-functional teams to make high-impact, data-informed decisions.
What I Bring:
Product & Digital Analytics: Expert in designing event tagging plans, funnel & cohort analyses, LTV modeling, and conversion optimization.
Omni-Channel Analytics: Created first-ever success metrics like "App-aided transactions" and “Digitally-enabled GMV” to measure cross-platform performance.
Growth Strategy: Modeled social commerce impact and helped turn it into a vertical at Myntra; optimized inventory with predictive models.
Tool Proficiency: Amplitude, GA4, Segment, ContentSquare, SQL, Python, FB Prophet, BigQuery, Redshift, and more.
Stakeholder Communication: Known for simplifying complex data into compelling stories for senior leadership and business teams.
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Work history, roles, and key accomplishments
NTUC FairPrice
Jul 2022 - Jul 2025 (3 years)
> Building data-first culture
> Product Analytics to drive user engagement & conversion
> Omni-Channel Analytics to integrate online & in-store shopping experience
> Offer Personalization & Analytics
Myntra.com, A Walmart Group Company
Jun 2016 - Mar 2022 (5 years 9 months)
Managed analytics and business insights, improving portfolio profitability and sell-through rates. Developed frameworks for demand estimation and discount elasticity, enhancing inventory planning and decision-making processes.
AbsolutData
Aug 2014 - Jul 2016 (1 year 11 months)
Led customer analytics projects for various clients, focusing on performance tracking and customer segmentation. Utilized logistic regression for customer churn analysis and developed actionable insights for targeted marketing campaigns.
Degrees, certifications, and relevant coursework
JUMaster of Arts, Economics
2012 - 2014
Grade: Ranked in Top 5
Lead Analytics Partner for the Charter – Set up reporting from scratch for Myntra Studio & Myntra Live. Worked closely with business to ensure metrics are crisply defined & identified KPIs for performance measurement. Enabled the teams with deep dives & RCAs for quick decision-making.
DCBachelor of Arts (Hons.), Economics
2009 - 2012
Grade: Ranked in Top 10
Calculated Myntra Studio’s incremental impact on key engagement & conversion metrics on the platform. This analysis was instrumental in enabling the decision of transforming social commerce from a horizontal to a business vertical for Myntra.
Software and tools used professionally
United Arab EmiratesYou can contact Surbhi and 90k+ other talented remote workers on Himalayas.
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