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Suraj VaidyaSV
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Suraj Vaidya

@surajvaidya1

Product Engineer at D’ Ark building a digital business card SaaS platform for UK SMEs across web and mobile.

United Kingdom
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At D’ Ark, I’m building a digital business card SaaS platform for UK SMEs, owning product strategy, UX, UI, and front-end delivery. I interviewed 15+ UK business owners and used their findings to shape the MVP.

I designed the web and mobile product in Figma and built a 40+ component design system with reusable patterns and semantic colour tokens. I’m developing it with React, TypeScript, Tailwind CSS, and React Native across web, iOS, and Android.

At Infomentum, I led the redesign and front-end delivery of baesystems.com, BAE Systems’ global corporate website. Code refactoring, asset optimisation, and Core Web Vitals work cut load times by 35%, and I applied WCAG 2.1 AA standards across builds.

Earlier, at Devfinity / Qkly, I led a mobile-first redesign of a platform used by 1M+ job seekers, increasing engagement by 30%; user research and usability testing increased satisfaction by 25%. Across my roles, I’ve worked from research and prototypes through production, building accessible, responsive interfaces and reusable design systems.

Experience

Work history, roles, and key accomplishments

DA
Current

Founder & Product Engineer

D' Ark

Nov 2025 - Present (1 year)

Building D'ARK, a digital business card SaaS platform for UK SMEs, owning product strategy, UX, UI, and front-end delivery. Interviewed 15+ UK business owners and turned findings into personas, customer journeys, and product requirements that shaped the MVP.

DQ

Senior UI/UX Engineer

Devfinity / Qkly

Aug 2020 - Feb 2022 (1 year 6 months)

Led a mobile-first redesign of Qkly, a platform used by 1M+ job seekers, increasing engagement by 30%. Conducted user interviews, created personas and journeys, and ran usability testing that increased user satisfaction by 25%.

Education

Degrees, certifications, and relevant coursework

Coventry University logoCU

Coventry University

BSc (Hons), Information Technology

Grade: First Class Honours

BSc (Hons) Information Technology with First Class Honours.

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