Open to opportunities

suraj setty

@surajsetty

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Director of organic growth and AI search/SEO, scaling revenue with GEO, CRO, and high-performing teams.

India

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What I'm looking for

I’m looking to lead organic growth and AI search programs end-to-end—owning SEO, CRO, AI/LLM visibility, and ORM—while building high-performing teams and delivering measurable revenue impact across global markets.

I lead organic growth and AI Search Optimization at director level, combining Enterprise/Technical SEO, CRO, and GEO to drive demand and customer acquisition. I’ve delivered INR 26 Cr in organic-attributed revenue at Interview Kickstart, alongside ~3,000 SQLs and measurable conversion improvements from CRO and funnel optimization.

I’m especially focused on LLM Visibility and Online Reputation Management—scaling brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews, and running an ORM program that reduced negative sentiment while increasing positive community discussion. I also build teams and systems that make organic acquisition repeatable, including leading SEO and content leadership (up to 8 people) with P&L and agency partnership ownership.

Earlier, I scaled D2C organic-attributed revenue at Orange Health Labs, launching a GEO-led diagnostic knowledge engine and improving conversion and search visibility through E-E-A-T-first page architecture. Before that, I owned SEO and seller acquisition growth at Amazon India across web, app, and YouTube, and delivered content and enterprise SEO results at Practo and MakeMyTrip.

Experience

Work history, roles, and key accomplishments

Current

Director, Organic Growth & AI

Current

Interview Kickstart (IK)

Jun 2025 - Present (1 year 1 month)

Leads the global organic growth charter for Interview preparation and AI/ML upskilling, owning SEO, CRO, AI Search Optimization, ORM, and website growth strategy. Delivered INR 26 Cr in organic-attributed revenue (FY25) and scaled LLM visibility to 2,500+ brand mentions.

Organic Growth Strategy SEO CRO AI Search Optimization Generative Engine Optimization (GEO)Google AI Overviews Funnel Optimization Team Leadership P L Ownership Stakeholder Management Conversion Rate Optimization GA4 Adobe Analytics Google Search Console SEMrush Ahrefs Screaming Frog Botify Looker Studio

Head of SEO - Organic Growth

Orange Health Labs

Dec 2023 - Jun 2025 (1 year 6 months)

Led end-to-end organic growth for a D2C diagnostic healthcare platform across web, local, and AI search channels. Scaled organic-attributed revenue from INR 20 Lakhs/month to INR 50 Lakhs/month and launched a GEO-led diagnostic knowledge engine.

Technical SEO CRO Content Optimization Non Brand Acquisition Generative Engine Optimization (GEO)AI Search Optimization E E A T Optimization Local SEO Google Business Profile E E A T First Framework

Marketing Manager - Search & Seller

Amazon India

Jun 2019 - Nov 2023 (4 years 5 months)

Owned SEO, content strategy, and seller discovery for Amazon India's seller ecosystem across website, app, and YouTube. Grew non-brand traffic share from 0% to 40% within one year and improved organic discoverability across the seller acquisition funnel.

SEO Content Strategy Seller Acquisition Technical SEO SEO Strategy App Store Optimization (ASO)YouTube SEO Omnichannel Acquisition Revenue Growth Funnel Optimization

Manager - SEO & Digital Marketing

Gympik

Feb 2018 - Jan 2019 (11 months)

Managed SEO for B2C and B2B products including a fitness discovery platform, SaaS gym management software, and wellness vertical. Handled local/hyperlocal SEO and set up analytics infrastructure for Traqade.

SEO Local SEO Digital Marketing Analytical Infrastructure

Senior SEO Analyst

Practo

Jul 2016 - Feb 2018 (1 year 7 months)

Grew Practopedia (medicine content) from 0 to 2.5 lakh monthly visits in 6 months through content scaling and technical SEO. Managed enterprise SEO across appointment booking, teleconsultation, diagnostics, and healthcare commerce, including international SEO for Philippines and Indonesia.

Technical SEO Enterprise SEO International SEO Teleconsultation SEO Appointment Booking SEO Diagnostics SEO

Senior SEO Executive

MakeMyTrip

Feb 2015 - Jul 2016 (1 year 5 months)

Managed product SEO for domestic and international flights, maintaining top rankings across a large keyword portfolio. Drove cross-functional SEO execution with Product, UX, Content, and Engineering teams to sustain search visibility.

Cross Functional SEO International SEO