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Harshit Goel

@harshitgoel

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Senior SEO leader driving organic growth, technical SEO, and AI-led content strategies.

India

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What I'm looking for

I seek a data-driven role leading SEO and organic growth using technical SEO, AI-driven content, ASO and cross-functional product collaboration to drive traffic and revenue.

I am a senior SEO specialist with 11+ years of experience leading organic growth, technical SEO, ASO and generative AI content strategies for consumer digital products and marketplaces. I have driven significant traffic and revenue uplifts through programmatic pages, schema implementation, and large-scale on-page optimizations and product led optimizations

At Nykaa I led SEO product initiatives that lifted organic search traffic 120% and increased SEO revenue by 50%, resolved penalization issues on Nykaafasion.com producing 200% non-branded traffic growth, and launched programmatic AI content targeting 35 million search potential. I have coordinated global SEO operations across 28 countries at IDP and delivered multi-year growth targets while earning a global excellence award.

I combine technical audits, site speed and migration expertise with content-led and YouTube/ASO strategies to improve visibility, CTR and conversions. I am results-focused, data-driven, and experienced in stakeholder communication, product operations and leveraging AI for scalable organic acquisition.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist

Current

Probo

Jun 2025 - Present (4 months)

Leading organic user growth and ASO for Probo.in and Probo App by implementing generative AI content, YouTube SEO strategy, and supporting PR and ORM activities to drive brand AEO/GEO mentions.

SEO Generative AI YouTube SEO Organic Growth AEO GEO

Manager – SEO

Nykaa

Jul 2022 - Jun 2025 (2 years 11 months)

Led SEO product initiatives for Nykaa.com and NykaaFashion.com, increasing organic search traffic 120% and revenue 50%, resolving penalties to drive 200% non-branded traffic growth and launching programmatic pages targeting 35M search potential.

SEO Strategy Technical SEO ASO Analytics YouTube SEO

Associate Manager – SEO

Adani Digital Labs

Feb 2022 - Jun 2022 (4 months)

Supported digital transformation SEO efforts across Adani Wilmar, Adani Capital & Housing, and Adani Electricity, executing technical and content SEO actions to improve organic visibility.

Technical SEO SEO Strategy Content Guidance Cross Functional Collaboration Analytics

Assistant Manager – SEO

IDP Education

Nov 2018 - Jan 2022 (3 years 2 months)

Coordinated global SEO across 28 countries for IDP.com and ielts.idp.com, delivering 20%+ growth for three consecutive years, leading migrations, technical audits, and programmatic page initiatives that increased MQLs.

International SEO Analytics

SEO Analyst

Times Internet

Aug 2017 - Oct 2018 (1 year 2 months)

Planned and executed content and web strategies for Times Videos and Times Food, achieving 18x growth in videos and 3x recovery/growth for recipe site after penalty remediation.

Content Strategy Penalty Recovery On Page SEO Analytics

Assistant Manager, Online Marketing

Parity Cube

Feb 2016 - Aug 2017 (1 year 6 months)

Implemented crawl-budget optimizations and on-page SEO for Desidime and related properties, improving SERP performance via keyword research, internal linking, and analytics-driven changes.

Crawl Budget On Page SEO Keyword Research Internal Linking Analytics

Assistant Product Manager

Roads Less Travelled

Aug 2014 - Aug 2015 (1 year)

Led content, UI/UX, engineering and SEO initiatives to increase website lead generation and executed low-cost Facebook and email campaigns to convert existing customers.

Product Management SEO Lead Generation Vendor Management

Co-founder

Rushintime.com

Jul 2013 - Jul 2014 (1 year)

Founded an online marketplace for adventure activities, leading site design, content, and vendor management to onboard and manage outdoor activity operators.

Marketplace Management Responsive Design Vendor Management Content Strategy

Education

Degrees, certifications, and relevant coursework

Netaji Subhas Institute of Technology

Bachelor of Engineering, Instrumentation and Control Engineering

2009 - 2013

Activities and societies: Sponsorship Head, Moksha-2012; Organizer, Robo-Soccer, Innovision-2010; Final year project on Wind Turbine Control using AI.

Bachelor of Engineering in Instrumentation and Control Engineering completed at Netaji Subhas Institute of Technology under University of Delhi from 2009 to 2013.