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surabhi mishraSM
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surabhi mishra

@surabhimishra

Growth and strategy at Cashfree Payments, where I grew GMV 20%+ and net revenue 5%+ YoY.

India
Message

At Cashfree Payments, I own the growth and revenue charter across teams. Through segmentation, cross-sell modelling and portfolio re-engineering, I grew GMV 20%+ and net revenue 5%+ YoY.

I built annual planning and forecasting models, shaped pricing architecture, and developed retention programmes to win back lapsed accounts and expand wallet share. A lead scoring and routing model built on Salesforce lifted qualification throughput 4x and cut onboarding turnaround to one day.

At KPMG INDIA, I worked on digital transformation engagements for SBI and Bank of Baroda. I built an NBFC selection and onboarding model for SBI’s co-lending platform and stood up a Transformation Management Office in Bank of Baroda’s digital lending vertical.

At SURYODAY SMALL FINANCE BANK, I launched a lending product from market gap to pan-India scale. I also helped cut loan turnaround from 25 days to 7 by re-engineering the process across five functions.

Experience

Work history, roles, and key accomplishments

Cashfree Payments logoCP
Current

Growth & Strategy – Strategic Initiatives

Cashfree Payments

Nov 2022 - Present (3 years 11 months)

Owns the growth and revenue charter across teams, including annual planning, forecasting, pricing architecture, and category-level performance. Drove GMV growth of 20%+ and net revenue growth of 5%+ YoY through segmentation, cross-sell modelling, and portfolio re-engineering.

KPMG India logoKI

Senior Consultant – Digital Transformation, BFSI

Sep 2021 - Nov 2022 (1 year 2 months)

Led client engagements across SBI, Bank of Baroda, and a Small Finance Bank, building the NBFC selection and onboarding model for SBI's co-lending platform and designing To-Be operating models for lending verticals. Stood up a Transformation Management Office inside Bank of Baroda's digital lending vertical.

Education

Degrees, certifications, and relevant coursework

SDM Institute for Management Development logoSD

SDM Institute for Management Development

PGDM, Finance

2016 - 2018

Pursued a PGDM in Finance, an MBA equivalent program, at SDMIMD Mysore from 2016 to 2018.

SC

SNPG College

Master of Arts, Economics

2014 - 2016

Completed a Master of Arts in Economics from SNPG College, Bhopal from 2014 to 2016.

SC

SNPG College

Bachelor of Commerce, Commerce

2011 - 2014

Completed a Bachelor of Commerce from SNPG College, Bhopal from 2011 to 2014.

Tech stack

Software and tools used professionally

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