Open to opportunities

Sunday Ajila

@sundayajila

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CRM Manager building optimized, automated customer journeys with HubSpot and Pipedrive.

Nigeria

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What I'm looking for

I’m looking to own CRM and lifecycle automation end-to-end—HubSpot/Pipedrive workflows, segmentation, deliverability, and KPI reporting—so teams can improve lead tracking, engagement, and pipeline conversion in a remote-first environment.

I’m a CRM Manager with 5+ years of experience building and optimizing CRM systems, automating customer journeys, and improving lead conversion through lifecycle automation and segmentation strategies. I configure and manage HubSpot CRM (Sales Hub and Marketing Hub) and implement Pipedrive to create structured pipelines that support both inbound lead management and outbound sales.

I integrate CRM platforms with marketing and outreach tools, build KPI dashboards for performance reporting, and improve email deliverability using SPF, DKIM, and DMARC. Across remote-first, international client environments, I use CRM data quality practices, audience segmentation, and workflow automation to reduce manual follow-ups, identify drop-off points, and drive measurable improvements in engagement, tracking, and sales process performance.

Experience

Work history, roles, and key accomplishments

Current

CRM and Lifecycle Marketing Specialist

Current

Raveneye Marketing Agency

Sep 2022 - Present (3 years 9 months)

Configured HubSpot CRM (Sales Hub and Marketing Hub) and built lifecycle automation and segmentation triggers to improve lead nurturing consistency and pipeline visibility across multiple client accounts. Reduced manual follow-up effort and accelerated deal progression through CRM-based workflows during a 3-year remote engagement.

Marketing Automation Segmentation Sales Automation Audience Targeting A B Testing

CRM and Email Marketing Manager

Asset Commercial Credit

Apr 2024 - Jan 2026 (1 year 9 months)

Integrated website lead capture with HubSpot to ensure inbound enquiries triggered follow-up workflows and maintained clear pipeline visibility. Connected Smartlead to HubSpot to improve prospect activity tracking and CRM attribution across a 21-month remote engagement, and set up email deliverability infrastructure using SPF, DKIM, and DMARC.

HubSpot CRM SmartLead Email Deliverability

CRM Manager

Connolly Construction Company

Sep 2023 - Dec 2023 (3 months)

Implemented Pipedrive CRM pipeline workflows to improve sales process tracking and provide clear visibility into lead stage, deal value, and next actions. Built KPI dashboards and CRM reporting to monitor conversion and pipeline health, and designed automations to reduce manual admin for the sales team.

Pipedrive CRM Automation Sales Reporting Workflow Optimization

CRM Manager

Bryan Media Strategies

Apr 2023 - Aug 2023 (4 months)

Streamlined CRM processes by restructuring pipeline tracking to remove gaps in follow-up and prevent stalled deals. Built lead scoring and segmentation frameworks to improve targeting and personalisation, and improved data quality via list cleaning and email verification to restore deliverability.

Lead Scoring Segmentation Data Quality Management List Cleaning Email Verification Email Deliverability Pipeline Hygiene