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Rabiat Bello

@rabiatbello

CRM Operations Manager at Upwork and SmartFlow Digital, automating lead journeys and cutting response time from 48 hours to under 2.

Nigeria

Message

What I'm looking for

I’m available for remote CRM, CRM Operations, Marketing Operations, and CRM Automation roles.

At Upwork, I built and optimized GoHighLevel CRM systems, including pipelines, workflow automation, and lead management processes. The automation and improved follow-up reduced lead response time from 48 hours to under two hours and increased conversion rates by 35%.

At SmartFlow Digital, I built automated marketing funnels and CRM workflows to support lead nurturing for 2,000+ leads monthly. I also documented processes that reduced training time by 50%; across my work, I’ve managed CRM databases of 3,000+ contacts and supported SaaS onboarding.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations & CRM Manager

Current

SmartFlow Digital

Jan 2024 - Present (2 years 9 months)

Built automated marketing funnels and CRM workflows using GoHighLevel, ActiveCampaign, and n8n. Managed campaigns nurturing 2,000+ leads monthly and increased qualified lead generation by 30%.

GoHighLevel ActiveCampaign N8n Marketing Automation Lead Nurturing Segmentation SOP Development Process Mapping

Current

Sales Manager & Marketing Operations Specialist

Current

Upwork

Jan 2024 - Present (2 years 9 months)

Built and optimized GoHighLevel CRM systems, including pipelines, workflow automation, and lead management. Reduced lead response time from 48 hours to under 2 hours and increased conversion rates by 35%.

GoHighLevel CRM Workflow Automation Lead Management Excel Pivot Tables SaaS Onboarding Monday.Com ClickUp

Marketing Coordinator & Administrative Support

Partner Digital Agency

Jan 2022 - Dec 2023 (1 year 11 months)

Supported digital marketing campaigns that increased qualified leads by 25% and contributed to achieving 110% of quarterly revenue targets. Managed customer communication workflows and created sales collateral.

Digital Marketing Client Communication Canva PowerPoint Sales Collateral Content Management

Education

Degrees, certifications, and relevant coursework

Professional Certificate in Customer Relationship Management Specialization

Professional Certificate, Customer Relationship Management

Professional certificate in Customer Relationship Management Specialization, covering funnel building, automation, and CRM management.

Virtual Assistant Professional Certification

Professional Certification, Administrative Excellence & Remote Operations

Professional certification in administrative excellence and remote operations.

Project Management Fundamentals

Professional Certificate, Project Management

Professional certificate in project management fundamentals, covering task tracking, deadline management, and cross-functional coordination.

Digital Marketing Certification

Professional Certificate, Digital Marketing

Professional certificate in digital marketing, covering social media management, email marketing, and content strategy.

Global Professional Certificate in Data Science, Analytics and Cyber Security

Professional Certificate, Data Science, Analytics and Cyber Security

Professional certificate in data science, analytics, and cyber security, covering data science fundamentals, data analysis, reporting, cleansing, interpretation, and cyber security fundamentals.