At Confidential Company, I scouted, recruited, and onboarded influencers aligned with the brand’s positioning and target audience. I negotiated fees, deliverables, and budgets, then analysed campaign performance in Google Analytics to inform data-driven strategies.
At BirlikteBir.İz, I designed and delivered evidence-based workshops that turned psychological concepts into practical tools. I facilitated group sessions on impostor syndrome, stress, uncertainty, and gender-role pressures.
At Technische Universität Dresden, I designed and validated psychometric assessment tools, including an Implicit Association Test measuring trust biases toward artificial intelligence. I also ran virtual-reality experiments on touch and stress response, collecting and analysing physiological data.
