At Carter’s Inc, I execute digital optimization strategies across homepage, category, and product listing pages. Targeted top-of-funnel tactics—including homepage personalization, recommendation A/B testing, AI-led site search optimization, and SEO—improved site conversion 4% above benchmark.
I partnered with UX and digital product teams on the Canada Site Contentful re-platform, shaping content architecture and merchandising capabilities for the redesigned site. I also supported the rebranded launch through ongoing site testing and bug resolution with product development.
At PetSmart, I supported omni digital merchandising strategies and planned e-commerce launches across auto-ship, same-day delivery, and BOPIS. I used A/B and multivariate testing, along with performance analysis, to guide merchandising choices and improve product discovery and checkout completion.
