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Suha Nayeem

@suhanayeem

Buyer at Level Shoes who grew Back-to-School to 35% of Kids revenue, delivering +228% YoY net sales.

At Level Shoes, I owned the end-to-end Kids buying cycle across more than 40 brands. I scaled Back-to-School from 14% to 35% of department revenue, delivering +228% YoY net sales, and renegotiated vendor terms to improve margin by 2 percentage points.

I also worked with the in-house tech team to resolve a size-linking gap in Kids online discoverability, contributing to +57% YTD growth in online sales. Earlier, at ANJ Fashion Manufacturers, I developed apparel ranges for brands including Zara, Mango, Pull & Bear, Primark, and Gap; changes to client communication workflows helped reduce sampling lead time by 65%.

Experience

Work history, roles, and key accomplishments

Associate Buyer - Kids Department

Level Shoes

Apr 2024 - Sep 2026 (2 years 5 months)

Owned the full end-to-end Kids' department buying cycle, from trend analysis and assortment planning to order placement and in-season management across 40+ brands. Scaled Back-to-School from 14% to 35% of department revenue, delivering +228% YoY net sales and improving gross margin by 17%.

OTB Management Assortment Planning vendor negotiation Trade Terms Margin Analysis Sell Through Optimization Markdown Planning Reordering Strategies Retail Math trend forecasting Competitive Analysis Stakeholder Presentation Excel Looker Google Data Studio Centric Pricing

Buying Assistant - Kids & Sneaker Department

Level Shoes

Apr 2023 - Apr 2024 (1 year)

Supported the full buying cycle including OTB tracking, product selection, order confirmations, and vendor communication across a multi-brand Kids portfolio. Conducted comparative shopping and pricing analysis to inform assortment decisions.

OTB Product Selection Vendor Communication Sell Through Pricing Analysis Market Research Excel

Buying Administrative Assistant & Buying Trainee

Level Shoes

Jan 2022 - Apr 2023 (1 year 3 months)

Gained rotational exposure across all five buying departments, supporting OTB reporting, buy record management, and cross-functional coordination. Built foundational expertise in multi-brand retail buying processes and vendor management.

OTB Buy Record Management Cross functional Coordination Vendor Management Assortment Planning Excel

Creative Designer

Self-Employed

Dec 2020 - Dec 2021 (1 year)

Built an independent client base, securing design projects with restaurants, event organisers, and small businesses. Produced client-ready visuals and social media content using Adobe Photoshop, Illustrator, and InDesign.

Photoshop Adobe Illustrator InDesign Branding Logo Design Social Media Content

Research Assistant

IMRG

Jun 2020 - Oct 2020 (4 months)

Contributed to a research partnership between London College of Fashion and IMRG to develop the organisation's retail insight programme. Analysed data patterns across global retailer websites and compiled data reports.

Data Analysis Trend Analysis Report Compilation Retail Insights

Fashion Designer

ANJ Fashion Manufacturers

Dec 2016 - Jan 2019 (2 years 1 month)

Managed womenswear, casualwear, and childrenswear product ranges for global fashion brands on a B2B supply basis. Reduced sampling lead time by 65% through improved client communication and cross-functional coordination.

Product Development Range Planning Fabric Sourcing Trend Research Client Communication Cross functional Coordination