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Steven Rabulan

@stevenrabulan

Growth software engineer at Angi who improved consumer conversion from 57.0% to 70.7%.

At Angi, I shipped monthly experiments on a Next.js and React web app that improved consumer conversion from 57.0% to 70.7%. I also implemented server-side experimentation and analytics infrastructure, including a Split.io client and Snowplow tracking middleware.

At Angi, I maintained a public-facing Kotlin API and Postgres database for the affiliate lead pipeline, including PII redaction. I independently investigated fraudulent partner activity that resulted in $1MM in clawbacks.

As Growth Product Manager at Angi and CraftJack, I owned experiment roadmaps and translated test results into product decisions. At Angi, a PII funnel split test produced a projected $11MM annualized revenue win; at CraftJack, a self-serve signup and activation flow cut customer acquisition costs by $2.9MM.

Earlier at CraftJack, I built mobile-first consumer web apps and established a shared design system and component library. Through Steven Rabulan Consulting, I built and operated DTC ecommerce stores on Shopify and improved client funnels with experiments.

Experience

Work history, roles, and key accomplishments

Current

Principal Consultant / DTC Operator

Current

Steven Rabulan Consulting

Mar 2014 - Present (12 years 7 months)

Built and operated DTC ecommerce stores on Shopify end to end, running profitable paid traffic against ROAS targets. Audited and improved client website funnels to increase return on ad spend.

Shopify Ecommerce Paid Traffic ROAS Funnel Optimization A B Testing

Software Engineer

Angi

Sep 2024 - Jan 2026 (1 year 4 months)

Improved consumer conversion from 57.0% to 70.7% by shipping experiments using Split.io feature flags on a Next.js/React web app. Discovered fraudulent partner activity resulting in $1MM in clawbacks and implemented PII redaction in a Kotlin API.

React Next.js TypeScript NodeJS Kotlin PostgreSQL Split.Io Snowplow ARIA WCAG SignalR MCP OpenAI

Growth Product Manager

Angi

Jan 2024 - Sep 2024 (8 months)

Led a PII funnel split test producing a projected $11MM annualized revenue win. Managed the growth experiment roadmap and migrated 40+ microsites from .NET Blazor to Next.js/React with Contentful CMS.

Product Management A B Testing Split.Io Next.js React Contentful Stakeholder Management

Growth Product Manager

CraftJack

Feb 2022 - Jan 2024 (1 year 11 months)

Designed and shipped a self-serve signup and activation flow, cutting customer acquisition costs by $2.9MM. Led a pay-per-lead pricing experiment that increased revenue per lead 30% and lifted NPS 12 points.

Product Management A B Testing Braintree Data Science Pricing Strategy Fake Door Testing

Senior Front-End Web Developer

CraftJack

Mar 2016 - Feb 2022 (5 years 11 months)

Built and optimized mobile-first consumer web apps serving 32MM+ paid impressions per month. Led the design system initiative and owned technical SEO across multiple sites.

React Next.js TypeScript Braintree Ironclad SEO GTM Design Systems Mentorship

Front-End Web Developer

CraftJack

Nov 2013 - Mar 2016 (2 years 4 months)

Engineered device-responsive landing pages and web apps serving 32MM+ impressions per month. Spearheaded CraftJack's first A/B testing practice from greenfield.