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Stephen Gichuru

@stephengichuru

Affiliate Manager at TwoTie Ltd., Betraha, who launched the Offline Affiliate strategy and created interactive social content that drove site traffic.

Kenya

Message

At TwoTie Ltd., Betraha, I manage affiliate campaigns, recruit and train affiliate marketers, and coordinate with product marketing and management teams. I launched the Offline Affiliate strategy, which drove sales, and created interactive social media content that drove traffic to the Betraha site.

At pamoja lingo and comms, I managed web and social media work, including SEO/SEM strategies, content planning, and performance reporting. Earlier, I worked in public relations and communications at Kenya Ports Authority and the Judiciary of Kenya—Supreme Court Nairobi, and co-founded Golden Hour Films, a production company focused on documentaries, music videos, advertisements, photography, and movie production.

Experience

Work history, roles, and key accomplishments

Current

Affiliate Manager

Current

TwoTie Ltd.

Jan 2020 - Present (6 years 9 months)

Recruited and trained affiliate marketers, developed marketing tools and content, monitored affiliate performance, and managed negotiations to achieve organizational goals.

Affiliate Marketing Recruitment Training Content Creation HTML Emails Campaign Management Performance Analysis Negotiation

Web and Social Media Manager

Pamoja Lingo and Comms

Jan 2020 - Jan 2025 (5 years)

Developed and executed SEO/SEM strategies, managed content calendars, and oversaw social media campaigns across platforms. Monitored analytics and reported on performance metrics.

SEO SEM Google Analytics Google Search Console A B Testing Adobe Creative Suite Canva Buffer Hootsuite Meta Ads LinkedIn Ads Content Strategy Social Media Management Community Engagement UX Audits

Customer Service Attendant

Two Tie Ltd.

Feb 2019 - Jan 2020 (11 months)

Supervised and trained junior customer care personnel, created customer satisfaction goals, and provided insight from customer data to the marketing department.

Customer Service Training Data Analysis Customer Retention

Communications and Publicist Intern

Kenya Ports Authority

Jun 2016 - Sep 2016 (3 months)

Edited and produced corporate communication tools, assisted in planning publicity strategies, and managed content generation and media plans.

Corporate Communications Media Relations Content Creation Event Management Publicity Branding Media Monitoring

Public Relations Intern

Judiciary of Kenya

May 2015 - Aug 2015 (3 months)

Planned and organized facility visits, drafted advertisements, managed social media, and handled crisis management. Also served as photographer and videographer.

Public Relations Crisis Management Social Media Management Photography Videography Event Planning Customer Service