As an Independent Designer & Content Consultant, I designed NielsenIQ’s social graphic system across four thought leadership projects. I delivered 81+ assets that generated 936,000+ impressions and $37,400+ in earned media value, with a 48.4% engagement lift.
At AfricanPowerStation, I managed editorial planning, production timelines, and content workflows for ART AFRICA. I helped grow its monthly readership from 1,500 to 20,000+ users while supporting its transition from print-only to a full digital platform.
I also planned and distributed ART AFRICA’s weekly newsletter, increasing its open rate to 35.5%. My editorial work included shaping content across print and digital publications and coordinating writers, interviews, and advertorials.
For clients including UCT Graduate School of Business, Interbet, and five consumer brands, I created digital campaigns, promotional assets, and modular CRM email systems. I also designed digital magazine editions and print layouts for ART AFRICA, AFDA, and SNAPPED.
