Christine Rupiah
@christinerupiah
I lead digital journalism strategies that grow audiences and make urgent issues accessible.
South AfricaWhat I'm looking for
I've led editorial teams and newsroom operations, guiding journalists through fast-paced daily workflows while maintaining editorial precision under tight deadlines.
As Head of Digital and Distribution at The Continent News, I build and scale digital platforms, design social media strategies, and cultivate pan-African communities that engage deeply with journalism.
Previously, I worked as Online Editor at Mail & Guardian and as Managing Editor and Social Media Manager at AfriPOP! Magazine, shaping writing that reaches and resonates widely.
My work is rooted in the belief that storytelling builds communities, demands accountability, and makes urgent issues impossible to ignore. I also bring operational, research, mentoring, and cross-cultural collaboration experience from roles at the Graça Machel Trust, Democracy Works Foundation, and the African Public Policy and Research Institute.
Experience
Work history, roles, and key accomplishments
Head of Digital and Distribution
The Continent News
Apr 2020 - Present (6 years 5 months)
Built and scaled digital platforms, designed social media strategies, and cultivated pan-African communities that engage deeply with journalism.
Editorial Leadership
Mail & Guardian
Jun 2016 - Jan 2020 (3 years 7 months)
Led editorial teams and managed newsroom operations, overseeing daily workflows, mentoring journalists, and ensuring editorial precision under tight deadlines.
Social Media Officer
Democracy Works Foundation
Oct 2015 - May 2016 (7 months)
Managed social media presence and supported digital communication efforts.
Managing Editor & Social Media Manager
AfriPOP! Magazine
Sep 2015 - May 2016 (8 months)
Managed editorial content and social media strategy for a pan-African magazine.
Administrative Assistant & Social Media Manager
Graça Machel Trust
Jun 2013 - Apr 2014 (10 months)
Provided administrative support and managed social media for the trust.
Research Assistant
African Public Policy and Research Institute
Jun 2010 - Jun 2013 (3 years)
Supported research delivery and administrative tasks for the institute.
Education
Degrees, certifications, and relevant coursework
Midrand Graduate Institute
Cambridge Higher International General Certificate of Secondary Education, General Education
Completed the Cambridge Higher International General Certificate of Secondary Education in 2024.
Lomagundi College
Cambridge International General Certificate of Secondary Education, General Education
Completed the Cambridge International General Certificate of Secondary Education in 2022.
Red & Yellow School of Creative Business
Certificate in Search Engine Optimisation, Search Engine Optimisation
Earned a Certificate in Search Engine Optimisation from the Red & Yellow School of Creative Business.
Advanced SEO: Developing an SEO-Friendly Website, Search Engine Optimisation
Completed the Advanced SEO: Developing an SEO-Friendly Website course on LinkedIn.
Learning Web Analytics, Web Analytics
Completed the Learning Web Analytics course on LinkedIn.
WordPress Performance Optimisation, WordPress Performance
Completed the WordPress Performance Optimisation course on LinkedIn.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Skills
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