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Stef Mates

@stefmates

Content and graphics specialist at LeoTech who proposed a department-wide plan to reorganize content repositories.

United States
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At LeoTech, I develop and edit technical and informational content for complex programs and training initiatives. I also proposed a department-wide plan to reorganize internal content repositories, improving asset discoverability, version control, and long-term usability.

At SuccessKit, I led creative direction for internal marketing and more than 100 custom client B2B projects. I also built the editorial process and in-house writing and editing style guide, and documented workflows and content processes.

Across my freelance work, I design visual identities and digital materials, and write and edit content ranging from case studies and user guides to educational materials. At Penn Foster, I wrote and revised learning content for more than 90 courses; at TMG Health, I drafted documentation and developed a strategy for categorizing and archiving electronic records.

Experience

Work history, roles, and key accomplishments

LeoTech logoLE
Current

Content and Graphics Specialist

Sep 2025 - Present (1 year 1 month)

• Develop and edit technical and informational content supporting complex programs and training initiatives
• Create and revise executive-ready reports, presentations, and communications materials to ensure clarity, consistency, and strong narrative flow
• Design and structure multiple communications deliverables under tight timelines while maintaining editorial standards and improving usability a

Self-Employed logoSE
Current

Graphic Designer

Jul 2018 - Present (8 years 3 months)

• Provide end-to-end creative services for 10+ small to mid-sized businesses and nonprofit organizations, from concept through launch
• Design logos, visual identities, websites, social media content, decks, reports, ads, and campaign collateral aligned to client goals and budgets
• Translate diverse briefs and feedback into polished, on‑brand creative tailored to different audiences and platforms

Self-Employed logoSE
Current

Editor / Writer

Jan 2009 - Present (17 years 9 months)

• Author and edit content such as B2B case studies, fact sheets, product copy, job aids, user guides, grant applications, technical process documentation, educational materials, fiction novels, and newsletters for clients including NIKE and Penn Foster
• Generate repeat business by cultivating strong customer relationships that stem from regular communication and collaboration regarding project pr

Prominent Global Solutions (PGS) logoPP

Marketing and Communications Specialist

Jan 2025 - Sep 2025 (8 months)

• Led the development of internal and external communications materials designed to strengthen organizational messaging and brand presence
• Wrote and designed high-quality content, including newsletters, executive presentations, fact sheets, and thought leadership content
• Produced visually compelling graphic design work for government proposals, social media, swag, newsletters, short-form video

SuccessKit logoSU

Creative Director

Jun 2021 - Dec 2023 (2 years 6 months)

• Led the creative direction of internal marketing initiatives and the design of more than 100 custom client B2B projects, ensuring consistent brand execution across digital, editorial, and visual assets
• Designed web pages, case studies, ebooks, email campaigns, landing pages, and customizable templates for client and internal use
• Built and implemented the company’s editorial process and in-ho

Penn Foster logoPF

Instructional Designer

Sep 2015 - Jun 2021 (5 years 9 months)

• Wrote, edited, and revised engaging learning activities and educational content (e.g., lessons, projects, and assessments) based on Bloom's Taxonomy and instructional end goals for 90+ high school, college, and career courses
• Collaborated with subject matter experts and academic reviewers to ensure accuracy and alignment with accreditation standards
• Maintained and updated course content libr

Nike logoNI

Technical Writer / Instructional Designer (ETW)

Apr 2016 - Jun 2016 (2 months)

• Produced 40 user-friendly, step-by-step knowledge base articles covering service management, major incident management, ServiceNow, and a new in-house support platform
• Examined and documented workflow processes and best practices, interviewing managers and process stakeholders to identify and resolve knowledge base gaps

Nike logoNI

Training Materials Developer (ETW)

Jan 2016 - May 2016 (4 months)

• Wrote and formatted three quick-start tutorials and a 42-page user guide for a new labor cost tool in advance of a company-wide rollout
• Designed ten PowerPoint presentation decks to support end-user training delivery

Penn Foster logoPF

Senior Content Manager

Apr 2013 - Aug 2015 (2 years 4 months)

• Oversaw content pipelines for nearly 40 academic programs, ensuring materials met editorial, academic, and accessibility standards
• Coordinated the efforts of cross-functional teams to meet project goals, create a satisfactory experience for students, and ensure the development and design of quality content
• Hired and supervised subject matter experts and freelance writers through entire proje

TMG Health logoTH

Content Librarian I

Aug 2011 - Feb 2013 (1 year 6 months)

• Served as a primary subject matter expert in enterprise content management within the organization
• Drafted 90% of the department’s documentation, including the company’s IBM FileNet P8 user guide, policies, procedures, workflows, training materials, and other job aids regarding enterprise content management
• Developed a strategy for categorizing, indexing, and archiving electronic documents a

Lyrical Press Inc. logoLI

Content Editor

Mar 2009 - Aug 2011 (2 years 5 months)

• Managed nine roster authors writing for several genres, including romance, horror, and science fiction
• Oversaw project timelines from submission and acquisition to publication, ensuring 100% of deadlines were met
• Edited 21 novels and novellas based on company standards and the Chicago Manual of Style
• Fostered positive, professional editor-author relationships by replying to questions and c

TMG Health logoTH

Senior Documentation Specialist

May 2008 - Aug 2011 (3 years 3 months)

• Promoted from Documentation Specialist and initiated the Senior Documentation Specialist career track
• Improved inter-departmental productivity by formalizing the editing/review process and establishing new internal procedures
• Collaborated with department heads to update, verify, and improve process documentation
• Trained and supervised four employees in company documentation editing and rec

Clement Communications Inc. logoCI

Editor

May 2006 - Sep 2007 (1 year 4 months)

• Promoted from Associate Editor within 13 months based on high quality of work
• Wrote and proofread copy and selected art for posters, newsletters, pocket guides, and handouts for company legacy products emphasizing quality, ergonomics, and safety and other custom projects for clients such as Penske, BTT, and Grainger
• Verified facts and assured accuracy with agencies including OSHA, FDA, and

Education

Degrees, certifications, and relevant coursework

WU

West Chester University

Bachelor of Arts (B.A.), English Language and Literature/Letters

GPA: 3.75 | Graduated summa cum laude
Minors in Art and Creative Writing
Activities: WCUR 91.7, The Quad, Daedalus, English Club, Sigma Tau Delta, Desk Assistant in dormitory

PC

PennWest Clarion

Master of Science (MS), Library Science

GPA: 4.0 | Graduated summa cum laude
Coursework: Information architecture, taxonomy and classification systems, metadata standards, records and archives management, digital preservation, knowledge organization, user-centered information design

AS

Abington Heights High School

High School

LL

LinkedIn Learning

Foundations of Enterprise Content Management

May 2026

LL

LinkedIn Learning

After Effects 2021 Essential Training: The Basics

Apr 2023

LL

LinkedIn Learning

SharePoint Online Essential Training: The Basics

May 2026

LL

LinkedIn Learning

PowerPoint Essential Training (Microsoft 365)

Apr 2026

LL

LinkedIn Learning

Essential Skills in Adobe InDesign Professional Certificate

Mar 2026

LL

LinkedIn Learning

Essential Skills in Adobe Premiere Pro Professional Certificate

Oct 2024

LY

Lynda.com

Learning Path: Graphic Designer

Nov 2019

AL

Always-at-Aum

RYT-200 Yoga Instructor

May 2014

AA

American Heart Association

Heartsaver CPR AED

Jun 2014

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