At Digitas GmbH, I led creative work across brand development and campaigns for clients including Volvo, WWF, IKEA, and Mercedes. A highlight was the launch of WWF Metaverse.
Before Digitas, I worked at GROSSE LIEBE GmbH as Art Director/Team Lead, developing cross-media campaigns and concepts. The work included the TV launch for Tesa.
At MyDeer (Zum Goldenen Hirschen), I worked on art direction, concepting, and design, including a visual reorientation of the Thüringer Waldquell campaign. Earlier, at Scholz & Friends Hamburg, I worked on TUI Cruises on-board branding.
I'm now a freelance Creative Director/Designer based in Hamburg. I develop brands and campaigns, grow creative talent, and build brand systems and creative processes that connect quality with speed.
