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Sampo HänninenSH
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Sampo Hänninen

@sampohnninen

Creative Director at Lure Agency, shaping campaigns from concept to hands-on design for brands including MINI, Sony Germany, and Nike.

Germany
Message

At Lure Agency, I work as Creative Director, bringing ideas from concept through the creative process. My work spans marketing communication for consumer brands, from digital to classic media.

Across creative agencies in Berlin, I’ve worked with brands including Mini, Sony Germany, REWE, Nike, and Finnair. My experience includes campaign concepts, branding, graphic design, layout, and illustration.

I’ve also worked on freelance projects for a radio station, record companies, and MTV Nordic. I’m part of the Finnish design collective Bulgaria, which publishes an annual design magazine.

Experience

Work history, roles, and key accomplishments

LA
Current

Creative Director

Lure Agency

Jan 2025 - Present (1 year 9 months)

Leading creative direction and design for the agency.

VA

Freelance Designer, Art Director & Illustrator

Various

Jan 1998 - Jan 2026 (28 years)

Provided freelance design, art direction, and illustration services.

LM

Creative Director

LIQID Wealth Management

Jan 2024 - Jan 2025 (1 year)

Directed creative work for the wealth management company.

SE

Lead Creative

SEK

Jan 2021 - Jan 2024 (3 years)

Led creative projects and campaigns.

FB

Creative Director / Head of Art

Foundry Berlin

Jan 2018 - Jan 2021 (3 years)

Oversaw creative direction and art department.

HB

Senior Art Director

Heimat/TBWA Berlin

Jan 2014 - Jan 2018 (4 years)

Provided senior art direction for advertising campaigns.

DB

Senior Art Director

DOJO Berlin

Jan 2012 - Jan 2013 (1 year)

Provided senior art direction for advertising campaigns.

VB

Senior Art Director

VCCP Berlin

Jan 2011 - Jan 2012 (1 year)

Provided senior art direction for advertising campaigns.

PB

Art Director

Plantage Berlin

Jan 2008 - Jan 2010 (2 years)

Provided art direction for advertising campaigns.

SB

Art Director

Select NY Berlin

Jan 2007 - Jan 2008 (1 year)

Provided art direction for advertising campaigns.

WS

Art Director

W.Steinmann

Jan 2005 - Jan 2007 (2 years)

Provided art direction for advertising campaigns.

HP

Junior Art Director

Hasan & Partners

Jan 2000 - Jan 2005 (5 years)

Assisted in art direction for advertising campaigns.

DI

Graphic Designer & Flash-animator

Digia

Jan 1998 - Jan 2001 (3 years)

Designed graphics and created Flash animations for web projects.

GD

AD Assistant Trainee

Grey Direct

Jan 1995 - Jan 1998 (3 years)

Assisted art directors in advertising projects.

Education

Degrees, certifications, and relevant coursework

Aalto University logoAU

Aalto University

Bachelor of Arts, Graphic Design

1997 - 2004

BA in Graphic Design from Aalto University (formerly University of Industrial Arts Helsinki), completed in 2004.

TA

Turku Arts Academy

Studies, Marketing Communications

1996 - 1997

Studies in marketing communications at Turku Arts Academy from 1996 to 1997.

FS

Finnish high school

High School Diploma, General

1991 - 1994

Finnish high school education, graduated in 1994.

Tech stack

Software and tools used professionally

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