At Lure Agency, I work as Creative Director, bringing ideas from concept through the creative process. My work spans marketing communication for consumer brands, from digital to classic media.
Across creative agencies in Berlin, I’ve worked with brands including Mini, Sony Germany, REWE, Nike, and Finnair. My experience includes campaign concepts, branding, graphic design, layout, and illustration.
I’ve also worked on freelance projects for a radio station, record companies, and MTV Nordic. I’m part of the Finnish design collective Bulgaria, which publishes an annual design magazine.

