Irene Cotelo Barral

Proactively and creatively work as a self-starter with over 8 years of experience in the fashion industry, crafting emotionally and culturally visual narratives for global brands. Specialize in the development of visual concepts rooted in narrative research, inclusive storytelling, and contemporary culture. Integrate AI tools to accelerate ideation and prototype speculative aesthetics, positioning

Directed, presented, and executed social creative campaigns from concept to execution for senior management and the CEO, including product launches, seasonal promotions, paid media, and influencer collaborations. Expanded Lefties' social media presence by over 1M followers through strategic content creation, resulting in increased engagement and brand visibility.

Supported the Creative Director on photoshoots and store opening events, contributing to a record-breaking sales day at the flagship store in Madrid. Coordinated social creative campaigns, including art and styling direction to ensure photoshoot concepts align with the creative vision and Lefties' aesthetics. Designed the new Lefties e-commerce website.

Completed a Master's degree focusing on advanced design principles and digital architecture. Gained expertise in leveraging digital tools and methodologies for innovative design solutions.