Open to opportunities

Joel Thurai

@joelthurai

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Art director and content production manager blending creative strategy, visual identity and AI-driven production.

Germany

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What I'm looking for

I seek a role where I lead creative strategy and end‑to‑end content production, collaborate with strong brands, and use AI to improve workflows and results.

I am an art director and marketing consultant with over five years' experience crafting visual strategies and overseeing content production from concept to final playout for clients like Mercedes‑Benz Group, Volkswagen and Siemens Healthineers.

I develop cross-channel campaigns, visual identities and motion work, pairing creative excellence with technical know‑how and practical production management to deliver measurable brand results.

I leverage generative AI tools (Midjourney, Magnific AI, Topaz AI, Adobe Firefly) alongside traditional design and motion toolsets to accelerate production, optimize content quality and maintain long‑term client relationships.

Experience

Work history, roles, and key accomplishments

Current

Art Director & Consultant

Current

CBE DigidEN AG

Jan 2021 - Present (4 years 9 months)

Lead art direction, visual identity and cross-channel content production for major clients (Mercedes‑Benz Group, Volkswagen, Deutsche Bahn), delivering campaigns that increased brand awareness and ensured consistent multi-platform execution.

Art Direction Visual Branding Content Production Motion Design Adobe Photoshop After Effects Midjourney)Project Management

Current

Designer / Co-Head of Production

Current

Equippers Berlin Open Door Mission Church

Jan 2015 - Present (10 years 9 months)

Co-led production team with staff responsibility, designed sermon-series artwork, managed live sound mixing and planned events to ensure high-quality audiovisual delivery.

Production Management Live Sound Ableton Sound Engineering Graphic Design Team Leadership Event Planning Music Performance

Designer (Intern & Working Student)

CBE DigidEN AG

Jan 2019 - Jan 2021 (2 years)

Supported creative development and production workflows for digital and analog media, contributing to campaigns for clients including Siemens Healthineers and Alstom and aiding content playout and technical implementation.

Graphic Design Motion Design adobe indesign Premiere Pro Figma AI Tools

Education

Degrees, certifications, and relevant coursework

Mediadesign Hochschule Berlin

Bachelor of Arts, Media Design – Communication Design

2017 - 2021

Grade: 1.7

Completed a Bachelor of Arts in Media Design – Communication Design with a thesis on the influence of auditory elements on visualized sceneries (Grade: 1.7).