Looking for a job

Gence Arslan

@gencearslan

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Creative Art Director with 15+ years leading campaign, brand, and digital design.

Germany

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What I'm looking for

I seek senior creative roles where I can lead brand and campaign work, mentor teams, and deliver measurable, market-scaled creative solutions.

I am a Berlin-based creative art director with over 15 years of experience across campaign development, digital, social, brand identity, and print design. I originate from Istanbul and spent a decade working in Prague before relocating to Berlin.

I create concepts, lead creative teams, and direct photoshoots to deliver cohesive brand-focused work across print, social, digital, and web assets. My work on the LEGO® 2025 shopper campaign scaled across Western Europe and grew into a year-round global campaign, exceeding initial performance benchmarks. As a result of this success, I was subsequently entrusted with leading the 2026 campaign.

I have localized major brand identity refreshes (Pepsi) and adapted new identities for sub-brands (Škoda WeLoveCycling), rolling out assets across social, web, and custom merchandise like cycling jerseys. I have led teams that produced high-volume digital output and won multiple client pitches that resulted in multi-year contracts.

I mentor junior designers, manage digital asset production and workflows, and explore interactive and emerging digital technologies. I bring pragmatic leadership, a strong design toolkit, and a track record of measurable campaign impact.

Experience

Work history, roles, and key accomplishments

Current

Creative Art Director

Current

Freelance

Jul 2025 - Present (6 months)

Berlin-based creative art director leading campaign development and brand identity projects across digital, social, print and in-store channels; launched a 2026 global campaign adapted for APAC and scaled LEGO®'s Western Europe shopper campaign to a year-round global effort with 5x client benchmark performance.

Creative Direction Campaign Development Brand Identity Art Direction Print Design Team Leadership Adobe Creative Suite

Creative Art Director

mustard

Jun 2018 - May 2025 (6 years 11 months)

Led design and production of digital, social and print assets for major clients including LEGO®, Škoda, Pepsi and Pilsner Urquell; created pitch presentations and contributed to 10+ winning proposals resulting in multi-year contracts.

Art Direction Pitch Social Media Design Print Production Adobe Creative Suite

Art Director

mustard

Dec 2016 - Jun 2018 (1 year 6 months)

I was responsible for all digital, SoMe, and print design for Škoda WeLoveCycling, Škoda Tour de France, Škoda
HQ, Pilsner Urquell Europe & South Korea and Doosan Machinery.

Art Director / UI Designer

Freelance

Jul 2012 - Dec 2016 (4 years 5 months)

Focused on interactive marketing and emerging digital technologies, delivering touch, motion-control and data-driven kiosk experiences for clients like Carrefour and JTI to improve user engagement through real-time interaction.

UI Design Interactive Marketing Figma Motion Interfaces Prototyping Midjourney AI Tools

Digital Art Director

Mindshare

Nov 2010 - Jun 2012 (1 year 7 months)

Led a five-person creative team and increased digital campaign output from 8 to 21 campaigns annually, overseeing concept-to-rollout for display, site takeovers and social assets for clients such as Turkcell, Nestlé and Mazda.

Team Leadership Photoshop Campaign Strategy Workflow Management Client Management

Graphic Designer

BKM

May 2006 - Nov 2010 (4 years 6 months)

Designed key art and marketing assets for blockbuster films and annual concert series, producing OOH and digital materials that supported high-attendance events and contributed to strong box office performance.