Open to opportunities

Spandana Reddy Muthyala

@spandanareddymuthyal

Message

I build viral social content and organic growth strategies that turn audiences into customers.

India

Message

What I'm looking for

I'm looking for remote social media, content strategy, and organic growth opportunities where I can build high-performing content, lead creative workflows, and turn audience insights into measurable brand growth.

I've led social media and communications for Kalagura Gampa, growing its Instagram from 6,000 to 65,000 followers in three months and producing a Reel with 20M+ organic views. I managed the brand voice, website content, creative team, PR outreach, and campaigns across Instagram, YouTube, and Facebook.

Across 25+ freelance client accounts, I've produced 500+ short-form videos, run paid campaigns, managed 60+ creators, and turned performance data into stronger content strategies. I also create UGC end-to-end—from scripting and shooting through editing and delivery—for product launches, reviews, and lifestyle campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Content Strategy Consultant

Current

South India Jewellers

Apr 2026 - Present (4 months)

Advising on social media and content strategy for a multi-branch jewellery brand. Developed a 23-concept UGC and creator brief framework structured for reuse across branch locations.

Social Media Strategy Content Strategy UGC Creator Briefing

Current

Social Media Manager

Current

Laasya Trends

Feb 2025 - Present (1 year 6 months)

Managed social media and shot launch content using natural light and home setups for a US-based Indian ethnic wear brand. Directed the founder on-camera, coaching her from camera-shy to confident on-screen presence for brand content.

Social Media Management Content Creation Video Production On Camera Coaching Brand Content

Current

UGC Creator & Brand Collaborator

Current

Self Employed

Jan 2022 - Present (4 years 7 months)

Create authentic user-generated content for product launches, reviews, and lifestyle campaigns. Manage full-cycle UGC production from brief review to final delivery, aligning content with brand tone and campaign KPIs.

UGC Content Creation Scripting Video Editing Instagram Reels YouTube Shorts Product Reviews Campaign Management

Current

Freelance Social Media Manager & Content Strategist

Current

Self Employed

Jan 2021 - Present (5 years 7 months)

Developed and executed content strategies for 25+ brands across e-commerce, lifestyle, fashion, and personal branding. Produced 500+ short-form videos, generating multiple million-view reels and a top-performing reel with 20M+ views.

Content Strategy Social Media Management Short form Video Reels Paid Social Meta Ads Google Ads YouTube Ads Twitter Ads Influencer Marketing Creator Outreach Copywriting Canva Capcut Meta Business Suite Buffer Slack ClickUp Google Analytics

Marketing & Communications Lead

Kalagura Gampa

Jan 2021 - Dec 2025 (4 years 11 months)

Led all communications and marketing for a D2C organic food brand, managing brand voice, content strategy, website content, and social media. Grew brand Instagram from 6,000 to 65,000 followers in 3 months and produced a single Reel that achieved 20M+ organic views.

Content Strategy Social Media Management Instagram YouTube Facebook Brand Voice Team Leadership PR Campaign Management Website Content Brand Identity

Social Media Strategist & Content Creator

Krishna McKenzie — Solitude Farm, Auroville

Jun 2025 - Jul 2025 (1 month)

Embedded on-location at Auroville for 45 days to revive and rebuild consistent content strategy for a high-profile creator account with 500K+ followers. Developed and executed content strategy for Instagram and YouTube Shorts, promoting permaculture workshops, farm-to-plate experiences, music album releases, and farm products.

Content Strategy Instagram YouTube Shorts Short form Video Brand Voice Engagement Content Production