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Shivani Jadaun

@shivanijadaun

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Social media manager and video-led content strategist driving audience growth and engagement.

India

Message

What I'm looking for

I seek a role where I can lead video-first content strategy and execution, drive measurable audience growth, collaborate cross-functionally, and scale brand impact while continuing to develop creative and analytics skills.

I am a content and social media professional with 4+ years of experience crafting video-led brand stories that build communities and drive results.

I've scaled multi-platform presences from scratch, delivering measurable growth such as 5x Instagram followers, 30x LinkedIn growth, and 200K+ monthly Pinterest impressions while supporting paid ads that increased sales by 150%.

My work spans fitness, fashion, gifting, and lifestyle brands; I lead end-to-end content strategy, video production, campaign execution, influencer coordination, and KPI tracking to optimize performance.

I thrive on turning audience insights into creative, high-impact content and systems, whether as a freelancer or within a team, and I bring technical proficiency in Adobe Premiere Pro, After Effects, Meta Business Suite, and analytics tools.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Freelance

Mar 2025 - Present (11 months)

Consulting full-time for fashion and hospitality clients delivering end-to-end content creation, social media management, and video production to grow brand presence and engagement.

Content Creation Video Production Social Media Management Client Consulting Audience Research Video Editing Campaign Execution Community Building

Social Media Manager

The Zappy Box

Sep 2022 - Feb 2025 (2 years 5 months)

Built and scaled multi-platform social presence from scratch, driving 5x Instagram follower growth, 30x LinkedIn growth, 200K+ monthly Pinterest impressions, and a 150% increase in sales through content-led strategy and paid support.

Content Strategy Social Media Growth Instagram LinkedIn Pinterest Video Production Campaign Management Team Leadership

Content Creator

Toneop

Sep 2021 - Sep 2022 (1 year)

Grew Toneop's Instagram to 5K+ and LinkedIn to 1K+ organically in the first year while leading campaign concepts, content for product launches, fitness tutorials, and platform-wide copywriting.

Instagram LinkedIn Content Creation Copywriting Video Editing Social Analytics Organic Growth

Video Editor

Bitemeup & Soulful Talks

Jan 2019 - Dec 2021 (2 years 11 months)

Edited 40+ YouTube videos for Bitemeup generating 2,000+ watch hours and produced content for own channel Soulful Talks, focusing on audience retention and storytelling.

Adobe Premiere Pro Video Editing Storytelling Motion Graphics After Effects

Assistant Director

Short Films & Commercials

Jan 2019 - Dec 2020 (1 year 11 months)

Worked as assistant director on TV commercials and short films and wrote scripts for local plays and short films, contributing to production coordination and creative development.

Script Writing Production Coordination Storyboarding Creative Development Film Production