Soumya Bhasin Rao

Worked as Full-time parenting at Career Break.

I help brands create meaningful connections through content, experiences and communities.

• OnePlus 3: The Community Awakens for Egomonk (2016) - https://youtu.be/ublh_gBVF7w
• OnePlus 3T Pop Ups - Are you ready? for Egomonk (2016) - https://youtu.be/B_SPb40t3jg
• OnePlus 3T: The Pop-up Story for Egomonk (2016) - https://youtu.be/biXLui0rsRY
• Write To Change Launch Video for Upwrite (2017) - htt

Event Name: Skycatcher India Opportunity Day
Clients: Skycatcher, Rapido, SuperGaming & OnMeta
Media Partner: CNBC-TV18

Founding team member of the Bangalore branch.

Clients:
• Diageo India - JW Blue Label, JW Gold Reserve, The Singleton, Don Julio, Godawan & Tanqueray
• United Breweries Group - Kingfisher Premium & Kingfisher Ultra
• WeWork India
• Reliance Brands Limited - Pret A Manger & LensCrafters
• Hyundai India
• AMD India
• The Leela Palaces, Hotels and Resorts
• AB InBev India - Hoegaarden & Corona
• Per

Worked as Full-time parenting at Career Break.

Founding team member at Sosh. We went from being a community commerce marketplace to a creators’ club to a boutique content studio.

• Head of Sosh’s community building and strategy
• Built the Experts & Creators Program for Sosh - took it from 0 to 100 members in 4 months while maintaining a 1:1 relationship with them
• End-to-end relationship management for creators in the Sosh community
• Built

#TEDxDharamshala shares the same passion as TED. We are here to spread your ideas all across the globe. Our objective is to reach out and inspire people with “Ideas Worth Sharing” which has the potential to help people make a strong difference in their lives.

TEDxDharamshala is oriented toward developing a community of like-minded highly informed and engaged innovators, designers, thinkers, techn

Clients: Meta India, Facebook, Instagram & WhatsApp

• Head of creative direction and strategy along with relationship management for the Facebook Community Learning Labs (FCLL) India program -- a program hosted for a private invite-only group run by Facebook India that consists of 750 of India's top Facebook group administrators and increased their engagement by over 5x in 4 months
• Creative Acc

Worked as Health and well-being at Career Break.

• Built short and long-term brand strategies that identified product gaps, new markets and messaging strategies for the organisation
• On-boarded and built relationships with partner agencies and freelancers
• Served as the primary point of contact for all projects
• Creative direction and operations management for Creative Team (consisting of 7+ members)
• Designed and wrote content for social me

• Worked cross-functionally with creative teams to develop communication/branding guideline toolkits, social media collaterals, pitch/company decks, video/audio content and offline collaterals for the organisation as well as its clients and partner agencies
• Crafted short and long-term brand strategies that identified product gaps, new markets and messaging strategies
• Launched brand awareness c

• Setup social media accounts on LinkedIn, Facebook and Instagram
• Curated and assisted in designing of iDeotic's website
• Designed collaterals for social media and presentations
• Built a playbook on how the brand would communicate and interact with employees, clients and talent in the tech space

Worked as Community Manager at First Main.

Worked as Marketing Strategist at First Main.

• Social media strategy and content planning for clients like Inertia Cart, MyPeachStore.in, The London Curry House, The Vacationer’s Cafe, Lal Rakhra Agencies, Shradha Ponnappa, Spring Diaries Store, Planet Symphony and Toyota India
• Designed collaterals and curated content for Planet Symphony and NativeCreativ's social media
• Curated and organised the pilot for Whack! Design, a one of a kind d

100 Desi Posters is a digital and physical celebration of our desiness, limitless talent and unique ability to make sense of life using culture.

• Creative direction for identity and branding of the project
• Design, curation and setting up of 100DesiPosters' website
• Financial and operational planning of the project
• Social media and marketing strategy
• Headed the social media content creatio

• Design, curation and setting up of BlessdBuy's website
• Worked closely with the founder to setup backend system for order fulfilment
• Creative work that included designing social media creatives, presentations, investor pitches, brochures/leaflets, standees, packaging and offline event collaterals
• Complete setup of inventory and vendor management
• Built a relationship for BlessdBuy with Blu

We founded Upwrite.in to promote and strengthen the bond of community work culture. We provide tailor-made teams for your specific writing needs by getting the right set of people to do it for you. Let us know what you have in mind and we'll put it on paper.

Write To Change is an idea-sharing platform we created to publish genuine content that comes from our followers. Share your stories, experie

AAROGYA means the wellness of one’s mind, body and soul. Aarogya 2018 was a platform to discuss cancer prevention and spread awareness about integrated medicine and alternate cancer therapies; giving voice to over 20 global speakers to talk about their journeys and their work with cancer therapy - be it fighting or raising awareness.

• Conceptualisation, curation and organisation of the Aarogya 2

• Headed creative operations and directly managed a team of 20+ designers, writers and editors
• Provided creative direction on decks and proposals
• Serviced clients end-to-end from pitching to project completion
• Worked with companies like Licious, One CoWork, VMWare, Ayurway, Castkom and SunMobility
• Built video content for companies like The First Property Show, One CoWork and MyNewCar
• Bra

• Identity, branding and website design for the company
• Created content (brand films and promo videos) for clients like OnePlus, Philips Healthcare and Future Group
• Headed the Morocco-India Exchange Program organized by the company
• Initiated and headed interviews and created content for Project Vayati (Project Vayati is an effort to bring the members of transgender communities into the mains

TEDxBangalore was guided by the Anchor Program and was powered by Infosys in India.

• Fulfilled media and communication requirements for 2 TEDx events in India -- TEDxBangalore 2016 and TEDxBangaloreWomen 2016
• Managed and trained a team of 50+ members
• Fulfilled branding, content curation and collateral designs for TEDxBangaloreWomen 2016
• Directed end-to-end production for the conferences
•

Aug 2021

Sep 2021

Jul 2021

Oct 2021

Jul 2021

Sep 2021

Aug 2021

Aug 2021

• Successfully completed making a short film and a documentary (2016)
• Secretary of the Communication Club (2015-16)
• Core Team Member for CulAh! 2015 and CulAh! 2016 (2015 - 16)
• Assistant Director of Macbeth - Play for Parents Day (2015)
• Production Team Member of How To Prepare For Independence Day - An Instructional Video (2015)
• Head of Stage Management for the Deccan Herald Theatre Fest

• Secretary of the MUN Association (2012-13)
• Head of Stage Management and Logistics of the Dramatics Association (2011 -13)
• Curated and organized the Starry Nights Farewell Party (2012)

Just had fun & made some friends for life.