I am looking at roles which can be categorised under or at confluence of : strategy for customer experience, business communication, digital transformation , brand communications, engagement strategy . I am open to both team lead and IC roles. I need 2 days off and flexible hours as I have a toddler who is being homeschooled. Can join immediately.
Chetna Kohli
@chetnakohli1
Business Communication & Growth Specialist for Impactful Customer Experience & Stakeholder Relations
What I'm looking for
My projects:
Shresmo (Home Decor Brand) – Inventory mismanagement & weak online sales → Implemented digital inventory & e-commerce partnerships → 30% fewer stock issues, 33% revenue from online sales.
Mymealplanned(SAAS) Built and scaled a content-driven platform, increasing customers via organic reach through organic community of 12k, and UX enhancements.
Infosys (IT Firm) – Unclear team positioning of automations team & no inter vertical communications → Rebranded team & streamlined roles → 20% QoQ growth, 30% attrition drop, 25% more projects achieved with faster communication.
Choice Broking (Investment Firm) – Slow, user onboarding, lag in UI → Digitized processes & reduced manual delays → 40% faster onboarding, 25% more app downloads, 10% cost savings.
Immunify.me (Healthcare Startup) – Weak brand presence & investor traction → Led online/offline campaigns → 40% brand visibility boost, adoption by 100 clinics & 3 hospitals.
Concentrix (KPO) – Role confusion & training inefficiencies → Defined roles, customized training, improved communication → 40% fewer role overlaps, 60% better training
Personal Story :
Fitness enthusiast , proud member of cult- 300 workout challenge- physical wellbeing goal
Avid reader- goal for 2025 is to read 18 books- mental wellbeing goal
OCD for dust free work stations, screens and hands
High on EQ- at times acts as my weakness
To-do list for everyday , is a habit I choose not to delegate to digital
My most collectibles items are - dried leaves and cute stationary
Slow comfort living propagator
Green tea over black coffee
Smoothie over juice- pasta is comfort food-dosa everyday
My playlist in spotify might confuse me with an very old school poet or a toddler psychologist
Experience
Work history, roles, and key accomplishments
Business Strategy Manager
Shresmo
Nov 2023 - Present (1 year 8 months)
Converting offline family owned business to completely online ecommerce, training team for digital transformation and adaptation.
Founder
Mymealplanned
Dec 2021 - Jun 2023 (1 year 6 months)
Developed content based platform for enabling users to mix and match prefered food items to create a weekly meal plan based on dietary and health preferences of nuclear family members.
Lead the communication and positioning of automations team within the company, increased teams visibility and attracted more project collaborations inter company. Assisted in non tech roles hiring to increase diversity in the employee profile for the group.
Marketing Communication Consultant
Immunifyme
Sep 2016 - Jan 2021 (4 years 4 months)
It was freelance stint for 4 years with clients from(healthcare, architecture, investment, education, ecommerce) key work areas: brand building, business growth, marketing communications, people management, brand growth , partnerships .
Designed executive communication frameworks, supporting leadership alignment.Enhanced internal engagement programs, improving team collaboration.Strengthened employee engagement, improving retention.
Internal Communication Lead
American Express
Apr 2013 - Apr 2015 (2 years)
Lead for employee and internal communication. Content preparation and participation for townhalls
Management Trainee
NDTV
Apr 2012 - Mar 2013 (11 months)
Management trainee for digital ad sales
Education
Degrees, certifications, and relevant coursework
UPGRAD
Masters , Digital Communication
2024 - 2024
Grade: 5.8
Campaign Design, Marketing Communications, Content Creation and Management, Predictive Consumer Behaviour and Social Media Strategy
UPGRAD
Certificate, Prompt Engineering
2024 - 2024
Grade: 6.8
LLM Proficiency, Prompt Engineering, Semantic Search Optimization
Jaypee Business School
MBA, Marketing
2010 - 2012
Grade: 7
Activities and societies: Head of debate club Head of placement cell
Marketing Management, Operations Management, Customer Relationship, Financial Management, Market Research.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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