Soraya Saidi

I am an experienced Business Intelligence Engineer with a strong background in data analysis and engineering. I hold an Engineering Degree in Business Intelligence and Data Engineering from INSEA (National Institute of Statistic and Applied Economics) in Rabat, Morocco. Throughout my career, I have successfully designed, implemented, and managed data warehouses and schemas using the Kimball methodology. I have a proven track record of optimizing ETL/ELT flows and fine-tuning database objects to enhance SQL query performance.

As a Lead Business Intelligence Engineer at Cafeyn, I recruited, trained, and led a high-performing BI team, fostering a data-driven culture within the organization. I collaborated with cross-functional teams and stakeholders to drive the success of the Publisher Earnings Pole. Additionally, I played a key role in Cafeyn's social media ad campaigns, leveraging my expertise in Segment, Snowflake, and Amplitude.

In my current role as a Business Data Analyst at Bell Canada, I take ownership of Enterprise Data Warehouse projects and serve as the primary point of contact for gathering requirements and translating business needs into technical solutions. I conduct in-depth analysis on data residing in various layers of the EDW, providing valuable insights to drive business growth.